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Special Needs Bathroom Products Market - UK 2010-2014
AMA Research, July 2010, Pages: 71
With an ageing UK population, there is a strong trend towards inclusive design, particularly in the UK bathroom industry. As a result, special needs bathroom products suitable for use by all users are likely to exhibit significant market potential in years to come. The report comprises a detailed study of this increasingly important market and analyses the current trends by product sector including comment on future prospects and implications for manufacturers and the industry as a whole.
The report covers the following product sectors:
- TOILET FACILITIES – including wash basins, WC pans and cisterns, Doc M WC packs.
- BRASSWARE – including taps and mixers, bath/shower mixers.
- BATHS – including walk-in and low level baths.
- SHOWERING FACILITIES – including shower controls, enclosures, cubicles, trays, wet room equipment, Doc M shower packs.
- ACCESSORIES – including grab rails, hinged support rails, toilet seats, shower seats etc.
The special needs bathroom market has shown good levels of growth prior to the UK economic downturn and is estimated to be worth £119 million at manufacturers’ selling prices in 2009. The medium-longer term outlook for the special needs bathroom market is positive, as the economy improves. With an ageing population, UK consumers are becoming more diverse in terms of age and ability. Inclusively designed products suitable for use by all people, no matter what their age or ability, will become the standard that consumers demand.
Key trends include:-
- Consumer demand for special needs bathroom products is growing as the population ages and the number of people with disabilities increase. The bathroom is a key area in the home where elderly people have the most difficulties.
- The trend towards care in the community has resulted in increasing numbers of elderly and disabled people that remain living at home. These people require special needs adaptations to assist them with their every day requirements.
- Special needs bathroom products have become less institutional and much more stylish. The focus remains on functionality to improve ergonomics but style is also now very important.
- With the revisions to Part M of the Building Regulations, special needs bathroom products have been progressively installed in a wider range of end-use applications.
A&J Gummers, Abacus Healthcare, Absolute Mobility, AKW MediCare, Aquability, Armitage Shanks, Armitage Venesta, ASM Medicare, Astor Bannerman, Autumn UK, Barwood Products, Bathex, Bemis, Bristan, Carron Bathrooms, Celmac, Chiltern Invadex, Contour Showers, Croydex, Dahll, Deva Tap Company, Disability Needs, Easibathe, Eurocare Showers, Franke Sissons, Gainsborough Baths, Go Independent, Gordon Ellis, Hafele UK, Heritage Bathrooms, Home Independence Services, Ideal Standard UK, Impey, Impulse Bathroom Products, Intatec, Keuco, Kingcraft, Kohler Mira, Lakes Bathrooms, Lecico, MX Group, Myco, N&C Phlexicare, Neaco, Novellini, Pland Stainless, Practical Bathing, Premier Bathrooms, Pressalit Care, Procare, RAK Ceramics UK, Redring, Renaissance Baths, Reva Industries, Scanflex, Sunrise Medical, Teuco UK, Total Hygiene, Triton Showers, Twyford Bathrooms, Ultra Finishing, Vitra UK.
Key areas of coverage in the report include:-
MARKET OVERVIEW AND TRENDS
- Overall market size by value, rates of change, current trends and future prospects, key criteria of influence etc.
- Social and demographic trends, ageing population - including growth of population in 65+ age category, numbers who are age 85+, financial situation, proportion of elderly people living alone, common household adaptations, life expectancy trends, disability-free life expectancy etc.
- Disabled population – including numbers and trends, care in the community, disabled facilities grants etc.
- Legislative changes – including revisions to Document Part M, Disability Discrimination Act (DDA), 2010 revisions to Document Part G, implementation of Lifetime Homes Standards etc.
- Overall product mix – by value and share.
- Product issues – safety, restricted bending and reach, limited hand dexterity, visual clarity etc.
- Key design trends by product sector – inclusive ‘collections’, importance of safety features, thermostatic control, Doc M requirements, movement towards more stylish shapes, ergonomic designs for ease of use, digital technology, hygiene concerns etc.
- Market shares of leading special needs bathroom product manufacturers.
- Review and analysis of leading suppliers, including company profile, turnover, key product areas etc.
- Summary of 50+ other specialist suppliers.
- Distribution structure – direct sales, merchants/distributors, other channels of supply.
- Direct sales - including specialists who supply direct, services offered.
- Merchants/Distributors – key players, brands supplied etc.
- Other channels – DIY multiples, mail order catalogues, emergence of specialist Internet e-tailers.
INSTALLATION / SPECIFICATION
- Installation – trend towards GSI, part of specialist ‘package’.
- Specification – domestic refurbishment, new build, key influencers/decision makers.
END USE SECTORS
- Application mix – domestic housing, commercial applications.
- Domestic housing – including housing stock trends, private housing, social housing, extra care sector, residential and nursing homes.
- Commercial non-housing - including overall performance and forecasts, healthcare, education, entertainment and leisure sectors etc.
1.2 SOURCES OF INFORMATION
2. SUMMARY & FUTURE PROSPECTS
2.2 KEY TRENDS
2.3 FUTURE PROSPECTS
3. ECONOMIC ENVIRONMENT
3.2 INFLATION & INTEREST RATES
3.4 HOUSEHOLD CONSUMPTION
3.5 HOUSING & CONSTRUCTION
3.7 POPULATION PROFILE
4. UK SPECIAL NEEDS BATHROOM MARKET
4.2 MARKET OVERVIEW
4.2.1 Market Size
4.2.2 Market Background
4.2.3 Future Prospects
4.3 MARKET TRENDS
4.3.1 Ageing Population
4.3.2 Disabled Population
4.4 LEGISLATION AND APPROVALS
4.4.1 Document Part M
4.4.2 Document Part G
4.4.3 BEAB Care Mark
4.4.4 Lifetime Homes Standards
5.1 OVERALL PRODUCT MIX
5.2 PRODUCT ISSUES
5.3 PRODUCT TRENDS
5.3.1 Toilet Facilities
5.3.4 Showering Facilities
6. END USE SECTORS
6.1 SECTOR OVERVIEW
6.2 RESIDENTIAL HOUSING
6.2.1 Private Housing
6.2.2 Social Housing
6.2.3 Extra Care Housing
6.2.4 Residential and Nursing Homes
6.3 NON RESIDENTIAL BUILDING
6.3.3 Entertainment and Leisure
6.3.4 Other Sectors
7.1 MARKET SHARES
7.2 KEY SUPPLIERS
7.3 OTHER SUPPLIERS
8.1 DISTRIBUTION STRUCTURE
8.2 DIRECT SALES
8.5 DIY MULTIPLES
8.6 INTERNET E-TAILERS
9. INSTALLATION AND SPECIFICATION
CHART 1: UK SPECIAL NEEDS BATHROOM MARKET BY VALUE (£M MSP) 2005-2014 8
CHART 2: INTEREST RATES AND INFLATION (CPI) FROM 1992-2014 14
CHART 3: PDI & SAVINGS RATIO AT CURRENT PRICES 1992-2014 16
TABLE 4: EXCHANGE RATE FLUCTUATIONS 2004-2010 - STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES 18
CHART 5: AGE DISTRIBUTION OF THE RESIDENT UK POPULATION MID-2008 (‘000) 19
CHART 6: UK SPECIAL NEEDS BATHROOM MARKET BY VALUE (£M MSP) 2005-2014 22
CHART 7: UK POPULATION IN 65+ AGE CATEGORY – 1997, 2007 AND 2017 24
CHART 8: OLDER HOUSEHOLDS - % WITH BATHROOM MODIFICATIONS 2006 25
CHART 9: LIFE EXPECTANCY AND DISABILITY FREE EXPECTANCY AT BIRTH 2005-07 26
CHART 10: DISABLED FACILITY GRANTS AWARDED IN ENGLAND 1996 - 2008 27
CHART 11: SPECIAL NEEDS BATHROOM MARKET - % PRODUCT MIX BY VALUE 2009 31
TABLE 12: SPECIAL NEEDS BATHROOM MARKET BY PRODUCT CATEGORY 2009 (£M MSP) 32
CHART 13: SPECIAL NEEDS BATHROOM PRODUCTS % MIX BY APPLICATION 2009 44
TABLE 14: UK RESIDENTIAL DWELLING STOCK BY TENURE (‘000S) 2005-2009 45
TABLE 15: NON RESIDENTIAL CONSTRUCTION OUTPUT FIGURES 2007-2014 (£BILLION AT CURRENT PRICES) 49
CHART 16: CONSTRUCTION OUTPUT NEW WORK BY TYPE OF WORK 2007-2014 (£BILLION AT CURRENT PRICES) 50
TABLE 17: VALUE OF CONTRACTORS OUTPUT IN HEALTH 2007-2012 (£BILLION AT CURRENT PRICES) 51
TABLE 18: VALUE OF CONTRACTORS OUTPUT IN EDUCATION 2007-2012 (£BILLION AT CURRENT PRICES) 52
TABLE 19: VALUE OF CONTRACTORS OUTPUT IN ENTERTAINMENT/LEISURE 2007-2012 (£BILLION AT CURRENT PRICES) 53
TABLE 20: SPECIAL NEEDS BATHROOM MARKET - % MARKET SHARE BY VALUE 2009 55
CHART 21: SPECIAL NEEDS BATHROOM MARKET - % CHANNEL SHARE 2009 64
In 2009, the special needs bathroom market had an estimated value of around £119 million at Manufacturers Selling Prices (MSP). This represents a decrease of around 11% when compared to the market size in 2008, with little change expected in 2010. This reflects the continued impact of the UK economic downturn on the building and home improvement markets.
The UK special needs bathroom market had been growing in volume and value until the impact of the recent economic recession. But like other higher value consumer goods has been under considerable pressure more recently, resulting from the difficult new housebuilding sector and also the downturn in the home improvement sector.
A significant proportion of the special needs bathroom market represents direct sales from the specialist manufacturer or supplier to the end-user, which is common practice with specialised products. Other channels include merchants and distributors plus DIY multiples, many who offer own branded goods. In addition, the level of special needs bathroom product sold via Internet e-tailers has seen significant growth in the last 3-5 years.
With a growing number of elderly and disabled people in the UK, the demand for inclusively designed special needs bathroom products looks set to grow. With revisions to Document Part M in 2006, special needs bathroom products will continue to be installed in a wider range of domestic and commercial end-use applications. These will include domestic homes and commercial applications such as hospitals and schools.
New build homes in the UK will progressively be built to Lifetime Homes Standards. More inclusive and flexible housing will be required to meet future demand in an ageing society. These standards will be made a mandatory part of the Code for Sustainable Homes to encourage progressively increased take-up in new build projects. All public sector funded housing in England will be built to Lifetime Homes Standard from 2011, with a target of 2013 for all private sector dwellings. This will impact positively on the demand for special needs bathroom products.
The immediate outlook for the UK special needs bathroom market in 2010-11 remains relatively flat, with slow growth anticipated as the UK economy moves out of recession and as consumer confidence and housebuilding levels improve. However, in the medium-longer term as the economy improves and UK consumers become more diverse in terms of age and ability, good growth is expected in this market sector. In 2014, it is estimated that the UK special needs bathroom market will be worth some £144 million at MSP, which would represent an increase of around 20% compared to the market size in 2010.
- A&J Gummers
- Abacus Healthcare
- Absolute Mobility
- AKW MediCare
- Armitage Shanks
- Armitage Venesta
- ASM Medicare
- Astor Bannerman
- Autumn UK
- Barwood Products
- Carron Bathrooms
- Chiltern Invadex
- Contour Showers
- Deva Tap Company
- Disability Needs
- Eurocare Showers
- Franke Sissons
- Gainsborough Baths
- Go Independent
- Gordon Ellis
- Hafele UK
- Heritage Bathrooms
- Home Independence Services
- Ideal Standard UK
- Impulse Bathroom Products
- Kohler Mira
- Lakes Bathrooms
- MX Group
- N&C Phlexicare
- Pland Stainless
- Practical Bathing
- Premier Bathrooms
- Pressalit Care
- RAK Ceramics UK
- Renaissance Baths
- Reva Industries
- Sunrise Medical
- Teuco UK
- Total Hygiene
- Triton Showers
- Twyford Bathrooms
- Ultra Finishing
- Vitra UKA