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South African Country Report: Geo-demographic User Profile of Financial Services by Bank
Analytix Business Intelligence, April 2011, Pages: 140
This comprehensive report examines the consumer market of the financial services sector in South Africa. It provides a detailed consumer geo-demographic profiling of the entire category of financial services and products by bank, including cheque account; savings account; mzansi account; petrol/garage card; credit card; debit card; investment account; home loan; vehicle finance; retails store card; overdraft, investment in mutual fund; investment on stock exchange.
It contains a competitor analysis comparing each of the financial services offered by main banks, including ABSA, Capitec Bank, First National Bank, Nedbank, Post Bank, Standard Bank. It answers the questions: who are the users (and non-users) of financial services? e.g. age, gender, affluence, life-stage, geo-demographics. Who are the key players in the market and how are they positioned?
The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 20,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.
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