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How Britain Shops: Overall 2011
Verdict Research Limited, March 2011, Pages: 211
How Britain Shops Sector Summary provides a detailed overview of the shopping habits of consumers.
It examines, who shops for clothing, DIY, electricals, food & grocery, homewares, music & video and personal care.
Looking at where and how they shop, the report examines whether they are satisfied with their current store and what stores should do to satisfy customers more.
Analysis of how customers shop in retail sectors including: clothing, DIY, electricals, food & grocery, homewares, music & video and personal care
How Britain Shops reports include visitor and main user share data, conversion rates, customer loyalty rates and reasons for loyalty / disloyalty
Data is segmented regionally, by demographic and socio-economic group. Historic data is provided so trends can be analysed over a four year period
Shopper numbers have been hit with the rise in VAT, ongoing supply driven inflation and government budget cuts all impacting consumer confidence. In this climate many shoppers have chosen to focus on essentials and limit their discretionary spending.
Sainsbury's has put up a sparkling performance in food and grocery across the board with increases not only in footfall but also in conversion to main users and their loyalty in turn. This stronger performance than its rivals sends a clear message of increasing shopper preference for the retailer.
Over the past two years M&S has focused on broadening its appeal, using celebrities such as Dannii Minogue to model the ranges to try and attract younger customers. However, despite an increase in conversion rates among younger visitors, the retailer is failing to attract more footfall from this age group to its stores.
How Britain Shops is one of the most comprehensive studies of its kind drawing on a nationwide survey of 6,000 shoppersUse this report to understand what drives the loyalty of your customers and find out where else they are shopping - and why
Channel investment for maximum return by knowing which aspects of your retail proposition most need improving in the opinion of your customers
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