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How Britain Shops: Homewares 2011
Verdict Research Limited, March 2011, Pages: 226
Verdict Research: How Britain Shops Homewares provides a detailed overview of the shopping habits of consumers. It examines, who shops for homewares, where they shop, whether they are satisfied with their current store and what stores should do to satisfy customers more.Thorough analysis of how customers shop for homewares. Profiles of: Asda, Tesco, Dunelm Mill, Argos, IKEA and John LewisHow Britain Shops reports include visitor and main user share data, conversion rates, customer loyalty rates and reasons for loyalty/disloyaltyData is segmented regionally and by demographic and socio-economic group. Historic data is provided so trends can be analysed over a five year period.Asda has held on to its top position for another year by having the highest, and a new high, main user share of 12.0%. The retailer has continued to roll out new, larger stores alongside its non-food format Living stores, increasing the accessibility and availability of its homewares collectionDespite it being increasingly hard for younger consumers to get on the property ladder, the percentage of homewares shoppers aged 16-24 has increased to 9.4% from 7.9% previously. While there is less of a need for this age bracket to be buying into this sector, as a stronger focus on fashion and style has invaded the homewares market, younger shopHow Britain Shops is one of the most comprehensive studies of its kind drawing on a nationwide survey of 6,000 shoppers.Use this report to understand what drives the loyalty of your customers and find out where else they are shopping - and why.Channel investment for maximum return by knowing which aspects of your retail proposition most need improving in the opinion of your customers
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