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UK Customer Insight 2011: Amazon - M&V

Verdict Research Limited, March 2011, Pages: 67

<Description><Introduction><Paragraph>Verdict Research – UK Customer Insights 2011 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.</Paragraph></Introduction><Scope><BulletPoint>Discover the profile of the core shopper for individual retailers.</BulletPoint><BulletPoint>Understand what drives shopper loyalty and disloyalty.</BulletPoint></Scope><Highlights><Paragraph>A comprehensive analysis of a retailer's customer profile.</Paragraph></Highlights><PurchaseReasons><BulletPoint>Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer's customers.</BulletPoint><BulletPoint>Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.</BulletPoint></PurchaseReasons></Description>

AT A GLANCE SUMMARY
Amazon music & video
SHARE OF SHOPPERS
Amazon share of shopper by demographics
Amazon share of shopper by TV region
Amazon penetration of shopper by household characteristics
Amazon share of shoppers by other characteristics and ACORN classification
CONVERSION AND NON-CONVERSION
Amazon conversion of visitors to main user by demographics and region
Amazon conversion of visitors to main user by household characteristics
Non-converting customers
PROFILE OF SHOPPERS
Amazon profile of shoppers by television region
Amazon profile of shoppers by household characteristics
Amazon profile of shoppers by other characteristics and ACORN classification
LOYALTY
Amazon loyalty of main users by demographics and region
Amazon loyalty of main users by household characteristics
Amazon basic drivers of loyalty and disloyalty
Amazon detailed drivers of loyalty
COMPETITION
Cross sector competitor dynamics
APPENDIX
Definitions
Methodology
Selection of parliamentary constituencies
Selection of enumeration districts
Selection of respondents
Post survey weighting
Ask the analyst
Global Retail FreeView
Verdict Research consulting
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UK Customer Insight 2011: Amazon - M&V

Verdict Research Limited, March 2011, Pages: 67

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