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Electronic (PDF)
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Hard Copy (Hard Back)
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Enterprisewide
UK Customer Insight 2011: Argos - Electricals
Verdict Research Limited, March 2011, Pages: 67
<Description><Introduction><Paragraph>Verdict Research – UK Customer Insights 2011 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.</Paragraph></Introduction><Scope><BulletPoint>Discover the profile of the core shopper for individual retailers.</BulletPoint><BulletPoint>Understand what drives shopper loyalty and disloyalty.</BulletPoint></Scope><Highlights><Paragraph>A comprehensive analysis of a retailer's customer profile.</Paragraph></Highlights><PurchaseReasons><BulletPoint>Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer's customers.</BulletPoint><BulletPoint>Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.</BulletPoint></PurchaseReasons></Description>
AT A GLANCE SUMMARY
Argos electricals
SHARE OF SHOPPERS
Argos share of shopper by demographics
Argos share of shopper by TV region
Argos penetration of shopper by household characteristics
Argos share of shoppers by other characteristics and ACORN classification
CONVERSION AND NON-CONVERSION
Argos conversion of visitors to main user by demographics and region
Argos conversion of visitors to main user by household characteristics
Non-converting customers
PROFILE OF SHOPPERS
Argos profile of shoppers by television region
Argos profile of shoppers by household characteristics
Argos profile of shoppers by other characteristics and ACORN classification
LOYALTY
Argos loyalty of main users by demographics and region
Argos loyalty of main users by household characteristics
Argos basic drivers of loyalty and disloyalty
Argos detailed drivers of loyalty
COMPETITION
Cross sector competitor dynamics
APPENDIX
Definitions
Methodology
Selection of parliamentary constituencies
Selection of enumeration districts
Selection of respondents
Post survey weighting
Ask the analyst
Global Retail FreeView
Verdict Research consulting
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