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Electronic (PDF)
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Hard Copy (Hard Back)
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Enterprisewide
UK Customer Insight 2011: B&Q - DIY
Verdict Research Limited, March 2011, Pages: 68
<Description><Introduction><Paragraph>Verdict Research – UK Customer Insights 2011 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.</Paragraph></Introduction><Scope><BulletPoint>Analysis by non-standard demographics is presented to give a comprehensive picture of a retailer's customers.</BulletPoint><BulletPoint>Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group</BulletPoint></Scope><Highlights><Paragraph>A comprehensive analysis of a retailer's customer profile.</Paragraph></Highlights><PurchaseReasons><BulletPoint>Discover the profile of the core shopper for individual retailers.</BulletPoint><BulletPoint>Understand what drives shopper loyalty and disloyalty.</BulletPoint></PurchaseReasons></Description>
AT A GLANCE SUMMARY
B&Q DIY & gardening
SHARE OF SHOPPERS
B&Q share of shoppers by demographics
B&Q share of shoppers by TV region
B&Q penetration of shoppers by household characteristics
B&Q share of shoppers by other characteristics and ACORN classification
CONVERSION AND NON-CONVERSION
B&Q conversion of visitors to main user by demographics and region
B&Q conversion of visitors to main user by household characteristics
Non-converting customers
PROFILE OF SHOPPERS
B&Q profile of shoppers by television region
B&Q profile of shoppers by household characteristics
B&Q profile of shoppers by other characteristics and ACORN classification
LOYALTY
B&Q loyalty of main users by demographics and region
B&Q loyalty of main users by household characteristics
B&Q basic drivers of loyalty and disloyalty
B&Q detailed drivers of loyalty
COMPETITION
Cross sector competitor dynamics
APPENDIX
Methodology
The selection of parliamentary constituencies
The selection of enumeration districts
The selection of respondents
Post survey weighting
Ask the analyst
Global Retail FreeView
Verdict Research consulting
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