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UK Customer Insight 2011: Comet - Electricals
Verdict Research Limited, March 2011, Pages: 67
The UK Customer Insights 2011 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.
Key features:
- Discover the profile of the core shopper for individual retailers. - Understand what drives shopper loyalty and disloyalty.
Highlights:
- A comprehensive analysis of a retailer's customer profile. - Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer's customers. - Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.
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