UK Customer Insights 2011: Wilkinson - Personal Care

Verdict Research Limited, March 2011, Pages: 67

<Description><Introduction><Paragraph>Verdict Research – UK Customer Insights 2011 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.</Paragraph></Introduction><Scope><BulletPoint>Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer's customers.</BulletPoint><BulletPoint>Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.</BulletPoint></Scope><Highlights><Paragraph>A comprehensive analysis of a retailer's customer profile.</Paragraph></Highlights><PurchaseReasons><BulletPoint>Discover the profile of the core shopper for individual retailers.</BulletPoint><BulletPoint>Understand what drives shopper loyalty and disloyalty.</BulletPoint></PurchaseReasons></Description>

AT A GLANCE SUMMARY
Wilkinson personal care
SHARE OF SHOPPERS
Wilkinson share of shopper by demographics
Wilkinson share of shopper by TV region
Wilkinson penetration of shopper by household characteristics
Wilkinson share of shoppers by other characteristics and ACORN classification
CONVERSION AND NON-CONVERSION
Wilkinson conversion of visitors to main user by demographics and region
Wilkinson conversion of visitors to main user by household characteristics
Non-converting customers
PROFILE OF SHOPPERS
Wilkinson profile of shoppers by television region
Wilkinson profile of shoppers by household characteristics
Wilkinson profile of shoppers by other characteristics and ACORN classification
LOYALTY
Wilkinson loyalty of main users by demographics and region
Wilkinson loyalty of main users by household characteristics
Wilkinson basic drivers of loyalty and disloyalty
Wilkinson detailed drivers of loyalty
COMPETITION
Cross sector competitor dynamics
APPENDIX
Definitions
Methodology
The selection of parliamentary constituencies
The selection of enumeration districts
The selection of respondents
Post survey weighting
Further reading
Ask the analyst
Global Retail FreeView
Verdict consulting
Disclaimer

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