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Viewing report
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UK Consumer Satisfaction Index 2011 Footwear
Verdict Research Limited, March 2011, Pages: 20
Verdict Research – UK Consumer Satisfaction Index 2011 for footwear is based around individual retailers and provides a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.Measures and ranks customer satisfaction for all significant retailers in the sector over six years (2006-2011)Includes ratings for eight performance metrics: price, range, quality, service, convenience, ambience, layout and facilitiesIdentifies the biggest CSI winners and losers in clothing this yearOverall Tesco has dropped back from third to eighth position, after a fall of 16 points in its score. This was mainly driven by a drop in its scores for facilities and price which declined by eight and six points respectively.River Island saw the biggest loss in its overall score - dropping by 37 points to 107. While its quality score increased by 10 its scores in price and range fell by 20 and 15 respectively.Identify the preferences of shoppers and how successful retailers are in delivering on them to help retain customersUnderstand the weaknesses of competitors' customer propositions and exploit them to your advantageIndependently track how strategies and management policy are affecting or influencing customer satisfaction
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