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How Britain Shops: Personal Care 2011
Verdict Research Limited, March 2011, Pages: 175
Verdict Research: How Britain Shops Personal Care provides a detailed overview of the shopping habits of consumers. It examines, who shops for personal care, where they shop, whether they are satisfied with their current store and what stores should do to satisfy customers more.Thorough analysis of how customers shop for personal care. Profiles of: Alliance Boots, Asda, Morrison, Sainsbury's, Superdrug, Tesco and Wilkinson.How Britain Shops reports include visitor and main user share data, conversion rates, customer loyalty rates and reasons for loyalty/disloyaltyData is segmented regionally and by demographic and socio-economic group. Historic data is provided so trends can be analysed over a five year period.Personal care is one of the more resilient sectors in the economic downturn. While the number of consumers regularly shopping for personal care has dropped, this decrease has only been small compared with some other sectors.After declining for the past three years, the conversion rate for personal care has risen by 1.3 percentage points to 44.6% with the average number of other stores now used down 0.1 to 1.2.Sainsbury's overall conversion rate has increased by 7.1 percentage points to 53.4%. While it has risen across all age groups excluding 55-64 year olds, the biggest increase was among 16-24 year olds which jumped by 31.1 percentage points.How Britain Shops is one of the most comprehensive studies of its kind drawing on a nationwide survey of 6,000 shoppers.Use this report to understand what drives the loyalty of your customers and find out where else they are shopping - and why.Channel investment for maximum return by knowing which aspects of your retail proposition most need improving in the opinion of your customers
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