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UK Customer Insight 2011: Marks & Spencer - Clothing

Verdict Research Limited, March 2011, Pages: 68


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UK Customer Insights 2011 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.

Scope:

- Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer's customers

- Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group

Highlights

A comprehensive analysis of a retailer's customer profile.

Purchase Reasons:

- Discover the profile of the core shopper for individual retailers

- Understand what drives shopper loyalty and disloyalty

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