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UK Customer Insight 2011: Matalan - Clothing Product Image

UK Customer Insight 2011: Matalan - Clothing

  • Published: March 2011
  • Region: United Kingdom, Great Britain
  • 68 pages
  • Verdict Research Limited

<Description><Introduction><Paragraph>Verdict Research – UK Customer Insights 2011 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.</Paragraph></Introduction><Scope><BulletPoint>Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer's customers.</BulletPoint><BulletPoint>Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.</BulletPoint></Scope><Highlights><Paragraph>A comprehensive analysis of a retailer's customer profile.</Paragraph></Highlights><PurchaseReasons><BulletPoint>Discover the profile of the core shopper for individual retailers.</BulletPoint><BulletPoint>Understand what drives shopper loyalty and disloyalty.</BulletPoint></PurchaseReasons></Description>

AT A GLANCE SUMMARY
Matalan clothing
SHARE OF SHOPPERS
Matalan share of shoppers by demographics
Matalan share of shoppers by TV region
Matalan penetration of shoppers by household characteristics
Matalan share of shoppers by other characteristics and ACORN classification
CONVERSION AND NON-CONVERSION
Matalan conversion of visitors to main user by demographics and region
Matalan conversion of visitors to main user by household characteristics
Non-converting customers
PROFILE OF SHOPPERS
Matalan profile of shoppers by television region
Matalan profile of shoppers by household characteristics
Matalan profile of shoppers by other characteristics and ACORN classification
LOYALTY
Matalan loyalty of main users by demographics and region
Matalan loyalty of main users by household characteristics
Matalan basic drivers of loyalty and disloyalty
Matalan detailed drivers of loyalty
COMPETITION
Cross sector competitor dynamics
APPENDIX
Methodology
The selection of parliamentary constituencies
The selection of enumeration districts
The selection of respondents
Post survey weighting
Ask the analyst
Global Retail FreeView
Verdict Research consulting
Disclaimer

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