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Electronic (PDF)
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Hard Copy (Hard Back)
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Enterprisewide
UK Customer Insights 2011: Superdrug Personal Care
Verdict Research Limited, March 2011, Pages: 67
<Description><Introduction><Paragraph>Verdict Research – UK Customer Insights 2011 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.</Paragraph></Introduction><Scope><BulletPoint>Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer's customers.</BulletPoint><BulletPoint>Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.</BulletPoint></Scope><Highlights><Paragraph>A comprehensive analysis of a retailer's customer profile.</Paragraph></Highlights><PurchaseReasons><BulletPoint>Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer's customers.</BulletPoint><BulletPoint>Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.</BulletPoint></PurchaseReasons></Description>
AT A GLANCE SUMMARY
Superdrug personal care
SHARE OF SHOPPERS
Superdrug share of shopper by demographics
Superdrug share of shopper by TV region
Superdrug penetration of shopper by household characteristics
Superdrug share of shoppers by other characteristics and ACORN classification
CONVERSION AND NON-CONVERSION
Superdrug conversion of visitors to main user by demographics and region
Superdrug conversion of visitors to main user by household characteristics
Non-converting customers
PROFILE OF SHOPPERS
Superdrug profile of shoppers by television region
Superdrug profile of shoppers by household characteristics
Superdrug profile of shoppers by other characteristics and ACORN classification
LOYALTY
Superdrug loyalty of main users by demographics and region
Superdrug loyalty of main users by household characteristics
Superdrug basic drivers of loyalty and disloyalty
Superdrug detailed drivers of loyalty
COMPETITION
Cross sector competitor dynamics
APPENDIX
Definitions
Methodology
The selection of parliamentary constituencies
The selection of enumeration districts
The selection of respondents
Post survey weighting
Ask the analyst
Global Retail FreeView
Verdict consulting
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