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How Britain Shops: Clothing 2011
Verdict Research Limited, March 2011, Pages: 269
Verdict Research: How Britain Shops Clothing provides a detailed overview of the shopping habits of consumers. It examines, who shops for clothing, where they shop, whether they are satisfied with their current store and what stores should do to satisfy customers more.Thorough analysis of how customers shop for clothing. 12 Profiles including Asda, Debenhams, Marks & Spencer, Matalan, New Look, Next, PrimarkHow Britain Shops reports include visitor and main user share data, conversion rates, customer loyalty rates and reasons for loyalty/disloyaltyData is segmented regionally and by demographic and socio-economic group. Historic data is provided so trends can be analysed over a five year periodWhile the percentage of consumers mentioning price as a loyalty driver has declined slightly, it is still only 0.2 percentage points below the previous year's 10 year high of 44.8% and remains the second most important loyalty driver in clothing after range. With disposable incomes under pressure, we expect price will remain important through 2011.Next's visitor share has declined further to 23.8%. Next faces tough price competition from value players, as well as main rival M&S. However, it has made substantial gains in visitor share among AB customers, increasing to 29.7% from 27.8%. Improvements to stores and ranges, as well as more prominent TV advertising drove these customers to stores.Asda has boosted both visitor and main user share to new high levels in fourth place among the profiled 12. Asda's focus on price continues to resonate the most among less affluent shoppers and most gains have come from C2 and DE customers by class.How Britain Shops is one of the most comprehensive studies of its kind drawing on a nationwide survey of 6,000 shoppersUse this report to understand what drives the loyalty of your customers and find out where else they are shopping - and whyChannel investment for maximum return by knowing which aspects of your retail proposition most need improving in the opinion of your customers
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