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Trends in UK Retailers' Discounting: Christmas 2010
Verdict Research Limited, March 2011, Pages: 11
Verdict Research: Since the start of the recession in 2008 retailers have been offering many more discounts and promotions in the run up to Christmas to ensure sales targets are met. This brief examines trading conditions over the past two Christmas periods, discounts offered by retailers and key lessons learnt from this.Year on year comparison of discounts offered including the depth and length of the discount.Retailers featured include Debenhams, House of Fraser, Fat Face, New Look, Boots, Lush and The White Company.Though the severe weather in 2010 did change the pattern of spending, there was little impact on overall sales strategy for most retailers.Understand retailers' Christmas discounting strategiesUse lessons learnt from the last two years to make Christmas 2011 a success
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