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Viewing report
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Global Hypermarket Revitalization Strategies
Verdict Research Limited, March 2011, Pages: 62
The hypermarket has grown as a popular grocery format, providing a one-stop shopping destination.
However emerging consumer trends, along with stricter legislation on expansion, is prompting superstore retailers to adapt the format in the form of innovative instore services, development of click and collect and downsized stores, resulting in an entirely new large format grocery store concept.
Uncover range assortments and complementary instore services that can be used to attract shoppers and revive sales in large format stores.
Identify a variety of new ways to reinvigorate the layout of your hypermarket or supermarket by uncovering how other retailers have managed to do it.
Adapt the hypermarket size according to trends surrounding urbanization and household sizes by accessing demographic data covering global markets.
Develop innovative multi-channel strategies and consider alternative store formats by identifying the strategies of your competitors.
Auchan's Chronodrive click and collect model in France allows customers to order products online and collect them at a suitable time from the Chronodrive warehouse. The service saves customers time as well as money on delivery costs. More importantly, the service is a cost effective way of boosting Auchan's revenue and extending its customer base.
Carrefour is consolidating its non-food offer to focus on the best performing categories, which will help it to boost store profitability. The health and beauty sales area has been extented by a substantial 40% with the addition of complementary services, such as a hairdressing unit, while the home department has been cut by 15%.
Just over three quarters of the 1,327 Kmart stores in the US have a pharmacy instore, acting as a complementary service to its health and beauty department. The pharmacies include a seasonal walk-in clinic at the majority of Kmart sites, such as during the flu season, with trained nurses to administer vaccinations.
What consumer trends are responsible for the overall change in the performance of hypermarkets?
Is there evidence that hypermarkets are in decline?
How can I improve my store layout and what services should I offer to improve sales performance at my large store network?
How can I engage shoppers when they are conducting their grocery shopping and how can I better position myself as a food specialist?
Which products sold in hypermarkets are proving most resilient and which are damaging profit margins?
How can I use the internet to maximise my offer?
How can I protect myself from the rising threat of the online and convenience store channels?
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