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Viewing report
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How Britain Shops: Food 2011
Verdict Research Limited, March 2011, Pages: 190
How Britain Shops Food & Grocery provides a detailed overview of the shopping habits of consumers. It examines the demographic profile of who shops for food, where they shop, drivers of loyalty, whether they are satisfied with their current store and what stores should do to satisfy customers more.Thorough analysis of how customers shop for food. Profiles of eight food & grocery retailers including: Tesco, Sainsbury's, Morrisons & WaitroseVisitor and main user share data, conversion rates, customer loyalty rates and reasons for loyalty/disloyaltyData is segmented regionally and by demographic and socio-economic groupHistoric data is provided so trends can be analysed over a five year periodTesco has experienced decline in both visitor and main user share. The retailer needs to address this loss to prevent further leakage of spend to competitors. Tesco's predicament is mainly a result of market saturation. Loyalty is therefore the key for the retailer to retain market share.Price positioning is an ongoing concern for shoppers in the food & grocery sector with a 0.7 percentage point increase year-on-year in the importance of price as a driver of loyalty. The proportion of loyal main users identifying price – and making it the primary driver – has reached 48.0%.Top-up shopping became increasingly popular in the period, driven by the expansion of Tesco and Sainsbury's in particular into the convenience market, pushing forward convenience as a driver of loyalty. Online shopping and click & collect facilities enhanced ease of shopping for consumers driving up expectations for retailers.How Britain Shops is one of the most comprehensive studies of its kind drawing on a nationwide survey of 6,000 shoppersUse this report to understand what drives the loyalty of your customers and find out where else they are shopping - and whyChannel investment for maximum return by knowing which aspects of your retail proposition most need improving in the opinion of your customers
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