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Viewing report
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UK Consumer Satisfaction Index 2011 Personal Care
Verdict Research Limited, March 2011, Pages: 20
Verdict Research – UK Consumer Satisfaction Index 2011 for clothing is based around individual retailers and provides a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.Measures and ranks customer satisfaction for all significant retailers in the sector over six years (2006-2011)Includes ratings for eight performance metrics: price, range, quality, service, convenience, ambience, layout and facilitiesIdentifies the biggest CSI winners and losers in clothing this yearBodycare has made the biggest gain in its overall score moving it from 10th to third position. Though the retailer has a strong focus on price, gains were primarily driven by improvement in its score for range which increased by 30 points to 52, ranking it third, while its score for price fell by two points to 70, also ranking it third.While four out of the top five retailers with the most significant gains in overall score last year were grocers, this year grocers made up three out of the four retailers with the most significant losses in overall score.Identify the preferences of shoppers and how successful retailers are in delivering on them to help retain customersUnderstand the weaknesses of competitors' customer propositions and exploit them to your advantageIndependently track how strategies and management policy are affecting or influencing customer satisfaction
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