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What IP Lawyers Need to Know About Online Advertising - Avoiding Liabilities & Protecting Your Client's Brands
ExecSense, May 2011, Pages: 60
What IP Lawyers Need to Know About Online Advertising is a time efficient way to be in-the-know on the intellectual property issues that arise in online advertising so that you can avoid liability on behalf of your clients and protect their brands. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPad, Kindle or printed out) to understand what types of intellectual property rights are involved in online advertising and learn tips and techniques for best protecting your clients’ brands online.
Upon ordering, ExecSense will email you a link to download the webinar files for viewing on your computer, mobile phone, iPod, iPad, Kindle or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device). Take advantage of your next commute, flight, business trip, lunch, or free hour in your schedule to view this webinar.
The webinar is led by an expert on intellectual property and online advertising, Michael D. Hobbs, partner in Troutman Sanders LLP, and focuses on:
- Everything you need to know in 60 minutes about the issues that arise in online advertising so that you can avoid liability on behalf of your clients and best protect their brands online this year
- Comprehensive discussion of the types of intellectual property rights that are involved in online advertising, including copyright (protecting creative content, advertising slogans and sounds, website design, customer profile databases, etc.), trademark (protecting domain names, logos, etc.), patent (protecting digital advertisement software, etc.), publicity/privacy law (protecting person’s identity, including image or voice), and more
- Tips and techniques for protecting your clients’ brands online, including tips for getting copyright and trademark protection for online advertisements, how to register your clients’ trademarks as domain names, tips for including copyright and trademark notices in all advertisements, how to patent innovative advertising technologies, and more
- The 10 questions most asked by intellectual property lawyers with respect to protecting their clients’ brands online, and how to avoid liability on behalf of their clients
- Case studies of other intellectual property lawyers who are widely perceived as experts in online advertising, what techniques have they used to protect their clients’ brands online and avoid liability, and important lessons learned that you and your clients need to know about for the year ahead
Praise for ExecSense Webinars:
'An expeditious way to obtain authoritative current information and ideas on a subject of interest.' – David Kera, Partner, Oblon Spivak
'Just in time information to improve knowledge of current topics and trends.” – Thomas M. Armstrong, Attorney, Reid and Riege
“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” – Brian K. Moore, HR Communications, Humana
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