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Best Practices for Dealing with the Media in Both Positive & Negative Situations
ExecSense, May 2011, Pages: 60
In Best Practices for Dealing with the Media in Both Positive & Negative Situations for Communications Executives, ExecSense examines the most effective tips and techniques used by leading communications professionals to develop positive relationships with media outlets. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPad, Kindle or printed out) to understand how you can implement these best practices to improve your communication with industry media and efficiently increase your company’s media exposure.
Upon ordering, ExecSense will email you a link to download the webinar files for viewing on your computer, mobile phone, iPod, iPad, Kindle or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device). Take advantage of your next commute, flight, business trip, lunch, or free hour in your schedule to view this webinar.
The webinar is led by an expert in media relations for communications executives, Sabina Gault, Konnect PR, and focuses on:
- Everything you need to know in 60 minutes regarding best practices for dealing with the media in both positive and negative situations
- Easy-to-implement tips and techniques for communications executives to deal with industry media, including tips for creating targeted pitches and story ideas, how to know when a reporter wants to be contacted, how to clarify your message before giving your pitch, how to communicate with reporters via phone and e-mail, the best ways to follow up with reporters, and much more
- The biggest mistakes that communications professionals commonly make that can turn off reporters (e.g. sending unsolicited e-mail attachments, contacting all reporters at a media outlet, contacting reporters on deadline) and tips on how you can avoid these mistakes in common media relation scenarios
- The 10 questions most asked by communications professionals with respect to improving their relations with industry media
- Case studies of other communications executives who understand how to deal with the media in both positive and negative situations, what works best for them, and important lessons learned that can have an immediate impact on your relations with the media
Praise for ExecSense Webinars:
“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” – Brian K. Moore, HR Communications, Humana
“Dynamic, up-to-date resource...” – Tina Ferguson, CEO of Rapid Success Partners
“ExecSense webinars are convenient and on-point…an intelligent discussion on a very relevant subject.” – Meghan Wulff, Focus Management Group
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