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How to Protect Your Company's IP in 2011

ExecSense, May 2011, Pages: 60


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In How to Protect Your Company's IP in 2011 ExecSense examines the most up-to-date intellectual property issues general counsel need to be aware of in relation to branding, product development, and more. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPad, Kindle or printed out) to update your knowledge on the newest aspects of IP law impacting general counsel and be able to protect your brand, your company and your intellectual property from new dangers in the year ahead.

Upon ordering, ExecSense will email you a link to download the webinar files for viewing on your computer, mobile phone, iPod, iPad, Kindle or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device). Take advantage of your next commute, flight, business trip, lunch, or free hour in your schedule to view this webinar.

The webinar is led by experts on IP issues for general counsel in 2011, Matt Macari and Greg Koeller, and focuses on:
- Everything you need to know in 60 minutes about new intellectual property issues that will arise in connection with branding and product development this year
- A comprehensive examination of the most up-to-date IP law principles in relation to branding and product development in 2011, including trade secrets, trademark, rights of publicity, copyright, patent, and international protection of intellectual property
- The most significant IP-related legal issues and incidents that have impacted other companies and general counsel that you need to know (or update your knowledge) about for 2011
- The 10 questions most asked by general counsel (and their CEOs) in regards to what intellectual property issues they need to look out for this year and how to avoid any pitfalls that could lead to allegations of infringement
- Case studies of how other general counsel are updating the IP policies at their company, what proactive steps they are taking, examples of general counsel who were tripped up by holes in their knowledge of updated IP laws and precedents, and important lessons learned that you need to be aware of

Praise for ExecSense Webinars:
“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” – Brian K. Moore, HR Communications, Humana
“Dynamic, up-to-date resource...” – Tina Ferguson, CEO of Rapid Success Partners
“ExecSense webinars are convenient and on-point…an intelligent discussion on a very relevant subject.” – Meghan Wulff, Focus Management Group





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