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What Consumers Want: General Insurance, Life Insurance and Pensions in Russia 2010
Datamonitor, March 2011, Pages: 138
This slide deck provides direct answers to the important questions regarding consumers’ behaviour towards Financial Services products. This series of reports provides country specific data, set against a global backdrop, to ensure the reader knows What Consumers Want in their area of Financial Services.
Features and benefits
- The brief highlights the key findings of the FS Consumer Insight survey for the general and life insurance and pensions markets in Russia
- Answers to key questions are provided such as product penetration, channel of choice, reasons for product & provider choice and important attributes.
- The slide deck also presents data across income and age groups to strengthen and deepen insight, ensuring analysis is relevant to every sector.
Highlights
- Health insurance holding is particularly low in Russia, with only 20.5% of the nation’s consumers holding this type of insurance, compared with 47.6% globally
- For pet insurance, a recommendation from a friend or family member is very important, commanding the same amount of influence as price (22.7%).
- Pension holding in Russia is much lower than the global average, with only 8.7% of Russian consumers holding a pension, compared to 28.3% globally.
Your key questions answered
- This slide pack provides data essential for FS providers wishing to better understand the needs and demands of their customers.
- Uncover white space opportunities across geographies, product sectors, channels and technologies.
- Better understand the 'size of the prize' dictated by consumer choice and verify or challenge internal assumptions via an independent source.
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