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Market Insights: Table Sauces in India
Datamonitor, Jan 2011, Pages: 36
This report forms a part of the newly introduced product series titled 'Market Insights'. It aims to provide both quantitative and qualitative analysis to clients on the market data and trends across various industry sectors.
Scope
- Examines developments in the Indian table sauces category
- Provides latest retail data at a category level further divided by segments along with 5 year forecasts, highlighting specific growth areas
- Examines new product launches in the Indian table sauces category, by key segments
- Identifies the leading players in the category, providing details on brand portfolio and new product launches
Highlights of this title
The table sauce category in India was estimated to be worth INR 2.15bn ($44.1m) in 2009, growing at a compound annual growth rate (CAGR) of 10.9% during 2004-09. The category had sales volume of 21.7m kgs in 2009, and category sales grew at a CAGR of 8.4%, during 2004-09.
The increasing population and disposable income, along with the souring opportunities in the rural Indian market are the key drivers of the value and volume sales.
Globally, India ranked 39th in terms of the number of new products launched in the table sauces category in 2009. Ketchup and mustard categories together accounted for around 57% of all new product launches in the Indian table sauces category.
Key reasons to purchase this title
- Category understanding: develop a detailed understanding of the table sauces category and identify the key growth segments within it
- Consumer trends and behavior: find out the latest consumer trends driving the category alongside accessing the consumption and usage data
- Competitive landscape: obtain information on the key players operating in the category and understand their key strengths in various segments
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