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Product Insights: Soft Drinks in Russia
Datamonitor, Feb 2011, Pages: 63
This report forms a part of the newly introduced product series titled 'Product Insights'. It aims to provide analysis to clients on the new product launches across various industry sectors.
Scope
- Examines new product launches in the Russian soft drinks market, segmented by key categories
- Contextualizes Russia in the new product launches globally
- Identifies the key players in the market leading the new product launches
- Provides an analysis on the new product launches by leading flavors, claims, packaging and price points
Highlights of this title
Globally, Russia ranked 7th in terms of the number of new products launched in the soft drinks market in 2010.
The majority of the new products launched in Russia were in the juices category which accounted for 44% of the new products launched in the market.
In 2010, 'apple' emerged as the most popular flavor/fragrance among all new soft drinks products launched in Russia.
Key reasons to purchase this title
- Assess product innovation trends in your market
- Learn from successful new product launches
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