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Market Insights: Household Products in China
Datamonitor, Jan 2011, Pages: 50
This report forms a part of the newly introduced product series titled 'Market Insights'. It aims to provide both quantitative and qualitative analysis to clients on the market data and trends across various industry sectors
Scope
- Examines developments in the Chinese household products sector
- Provides latest retail data at a sector level further segmented by markets along with 5 year forecasts, highlighting specific growth areas
- Identifies the leading players in the market, providing details on brand portfolio and new product launches
- Tracks the latest M&A deals that have taken place in the household products sector in China
Highlights of this title
The household products sector in China was estimated to be worth $17 billion in 2009, with a compound annual growth rate (CAGR) of about 8% during 2004-09.
Paper products was the key category driving growth in 2008-09 within the household products sector.
The household products sector is fairly fragmented, though some categories are highly consolidated with the top 5 players accounting for more than three-quarters of the market.
Key reasons to purchase this title
- Sector understanding: develop a detailed understanding of the household products sector and identify the key growth markets within it
- Consumer trends and behavior: find out the latest consumer trends driving the household products sector in China alongside consumption and usage data
- Competitive landscape: obtain information on the key players operating in the sector and understand their key strengths in various markets
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