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Cía Cervecerías Unidas SA in Beer and Wine (World)
Euromonitor International, May 2011, Pages: 38
Cía Cervecerías Unidas is a major regional player in alcoholic drinks in Latin America. The company produces beer, wine, cider/perry, spirits and RTDs/High-strength premixes. It is the largest Chilean brewer, the second largest beer company in Argentina and it is a major Latin America player in wine. The company has increasing focus on premium brands both in beer and wine and it plans to replicate its Chilean business model in Argentina and increase its presence in other parts of Latin America.
The Cía Cervecerías Unidas SA in Beer and Wine (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Alcoholic Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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