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Soft Drinks 2010 Trends and Future Directions
Euromonitor International, April 2011, Pages: 31
Following a trend of slowing sales performance in the recession-driven years of 2008 and 2009, global soft drinks sales saw a quick rebound in 2010. In this report, Euromonitor International will examine how future soft drinks performance will be influenced by organic growth potential in developing markets, what shifts in consumer demographics will do to future soft drinks demand, and which soft drinks manufacturers and categories might be poised to win further share.
The Soft Drinks 2010 Trends and Future Directions global briefing offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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