Social computing has crossed the chasm from public consumer service to legitimate tool for business collaboration. Thanks to the rapid consumer adoption of Web sites such as Facebook, Twitter, and YouTube, social computing has entered the enterprise lexicon quickly as business and IT managers seek to leverage the power of social applications for their businesses, just as consumers have done the same for their personal lives.
But today’s social-computing deployments are largely disjointed with little coordinated planning or management. Most companies lack a cohesive strategy for social computing deployment, or integration with business applications and other collaboration applications.
In addition, many managers are struggling to find the “right” approach for employee access to public sites, trying to balance concerns over security, productivity, and risk, versus the need to leverage public sites for legitimate business use.
- IBM Lotus