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Household Textiles Market - UK 2010-2014

AMA Research, Sep 2010, Pages: 92


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The Tenth edition of the report “Household Textiles Market - UK 2010-2014” incorporates original research and provides a comprehensive review of household textiles market exploring key product sectors.

Product areas covered:

- BED LINEN – Duvet covers, sheets & valances, pillowcases, bedspreads, blankets, throws and bed-runners
- FILLED PRODUCTS – Duvets, pillows, mattress protectors & enhancers and cushions
- BATHROOM TEXTILES – Towels, bathmats and pedestal sets
- TABLE LINEN & KITCHEN TOWELLING – Tablecloths, napkins, table-mats and tea towels.

The household textiles market was estimated at over £1.2 billion at manufacturers prices in 2009. It is a well-established and mature market consisting of a wide range of products, most of which have high levels of household penetration. Market conditions over the past two years have been tough, reflecting the difficulties in the housing market and pressures on consumer spending as a result of the downturn. Short-term prospects are difficult, but longer term prospects are slightly more optimistic although, given the maturity of the market, further growth is likely to be fairly constrained.

Of particular interest are the following:

- Effects of the recession/downturn, affecting household spending.
- Changes in product mix and supply structure.
- High levels of competition, exacerbated by discounting and price cutting.
- Increasing penetration of imports from Asia, particularly China and India.
- Ongoing polarisation – despite the downturn – with rapid growth of the ‘economy’ end of the market, and, at the same time, the introduction of innovative, environmentally-friendly/Fairtrade and ‘premium’ products.
- Market forecasts up to 2014 – key drivers, timing and speed of recovery.

Major Companies profiled:

Ashley Wilde Group, AW Hainsworth, Bedeck, Chiltern Mills, Chortex Ltd, Christy Comfy, Delbanco Meyer, Dorma, Dunelm Mill, Fogarty, FuDa International, Herbert Parkinson, John Cotton Group, John Horsfall & Sons, Maurice Phillips Group Mostyns Curtains and Fabrics, Northern Feather, Pacific Brands, Platt & Hill, Quiltex, Rectella, Texplan Manufacturing, The French Linen Company, The Klipfold Group, Trendsetter Home Furnishings, Turner Bianca, United Fillings, Vision Support Services (VSS), Walker Greenbank plc.

Key areas covered in the report:

THE MARKET
- Total household textiles market – key characteristics of the market, analysis by value since 2004, trends and forecasts to 2014.
- Overview of current market performance in 2008-2010 and impact of economic climate on the household textiles market.
- Influencing factors, future trends, areas of potential opportunity, threats and limitations to growth – pricing pressures, slowdown in housing market etc.
- Imports and exports – significance of imports, mix of imports by product type, source countries.
- Analysis by major product sectors – bed linen, filled products, bathroom textiles and table linen & kitchen toweling.

BED LINEN
- Total bed linen market – analysis of market size by value since 2004, factors influencing market performance and forecasts to 2014.
- Mix by product type, contract and domestic markets.
- Duvet covers – size by value and factors affecting performance, market characteristics and current trends, polarisation of the market.
- Sheets & pillowcases –size by value and factors influencing performance, sheet styles and current trends.
- Bedspreads & Blankets – size by value, types and current trends.

FILLED PRODUCTS
- Total filled products market – analysis of market size by value since 2004, product mix, factors influencing market and forecast to 2014.
- Duvet market – size by value, factors affecting market and forecasts to 2014, mix of duvets by filling, increased penetration of duvets into contract sector.
- Pillow market – size by value, factors affecting market performance and forecasts to 2014.
- Mattress & pillow protectors and enhancers – value by size demonstrating rapid growth, product types.
- Cushions – size by value, factors influencing market performance and future prospects up to 2014. Cushion covers, interior cushions and those for garden furniture.

BATHROOM TEXTILES, TABLE LINEN & KITCHEN TOWELLING
- Bathroom textiles –size by value since 2004, factors influencing market performance and forecasts to 2014.
- Product mix for bathroom textiles – towels, bath mats/pedestal sets - current trends.
- Table linen and kitchen towelling – size by value, factors affecting performance and forecast to 2012, product mix, contract and domestic sectors.

SUPPLY & DISTRIBUTION STRUCTURE
- Market share table of leading suppliers.
- Review of key suppliers in each household textile sector – review of fragmented supply structure.
- Major channels of distribution, shares by type of outlet in the retail sector, changing profile of distribution structure.
- Key growth sectors and future prospects.





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