Bathroom and Kitchen Pods Market - UK 2010-2014
AMA Research, October 2010, Pages: 76
The third edition of AMA Research’s report: ‘Bathroom and Kitchen Pods Market UK 2010 - 2014’ offers excellent value for money. This report represents a current and informed review of this market, incorporating original input and primary research.
The UK prefabricated pods market has experienced excellent growth in recent years, reflecting high levels of government expenditure. Pods were initially introduced because they evaded skill shortages and offered greater efficiency in the construction process. More recently, their usage has been motivated by the greater drive to Modern Methods of Construction (MMC) and the benefits associated with it. The recent economic and construction downturn has however impacted on Pods and these developments are assessed in detail in the report.
Written by marketing professionals, this report provides a comprehensive and detailed coverage of this dynamic market. It offers an appreciation of the way in which the pods’ market has evolved so that future prospects can be assessed more clearly.
Recent trends include:
- There is a shift in the way construction and building is undertaken in the UK, with a move towards greater levels of off-site construction. Since 2005 there has been a 100% increase in the use of off-site building methods, which now makes up around 10% of the UK construction market. Private and public sector clients are using off-site methods to keep costs and time down.
- The Code for Sustainable Homes and the maturing of the off-site supplier market have encouraged private developers to realise the potential of prefabricated pods. They can offer superior, factory-inspected finishes and eliminate on-site breakages and theft, especially of sanitaryware, ceramic tiles and brassware
- Shower-room pods that offer a ‘wet-room’ solution are a key trend. Showering is increasingly popular in the UK and shower-room pods with their smaller footprint can be used where space is at a premium or there is a requirement for extra durability or safety.
- The use of floorless pods is becoming increasingly common, particularly in refurbishment projects. A further motivating factor is access for the disabled user. This has become more significant in the UK with changes to Part M of the Building Regulations and the introduction of the Disability Discrimination Act (DDA).
- The major potential for future growth lies in the domestic residential sector, in particular social and affordable housing. The current downturn in the housing market will only emphasise this evolution as costs start to come under greater scrutiny.
Companies profiled include:
ALA Rational Systems, Altor Industrie, Aquadream, Ardmore Construction Ltd, Balfour Beatty Engineering Systems, Bathsystem, Baudet, Betonelement, Buchan Concrete Solutions, Chrysalis Pod and Modular Systems, Crystal-en-suites, Deba, EJ Badekabiner, Elements Europe, Ensuite Solutions, Eurocomponents, European Ensuites, Gateway Bathroom Pods, Glafiba ApS, Hellweg Badsysteme, Hemway Pod It, ISP Yapi, Kingspan, Kondor Bathroom Pods, McAvoy Offsite, OEP Raterad, Offsite Solutions, Paddington Offsite, Panaloc, Parmarine, PartAB, Pod Modules, Polypod, Premier Composites, RB Farquhar Manufacturing, Rollalong, Saniflex UK, Schworerhaus, Stelco Manufacturing, Sterchele, Swift Horsman, Taplanes, Technobath, Terrapin, Useful Structures, Walker Modular.
Key areas covered in the report:
BATHROOM AND KITCHEN PODS MARKET
- Overview of pods market by value 2005-2009 with forecasts to 2014, market background and future prospects.
- Key market drivers – social and demographic trends, population growth, Government policies etc.
PRODUCT TRENDS
- Overall product mix – by value and share
- Characteristics by type - bathroom, shower-room and kitchen. Design considerations.
- Analysis of the materials used and their different characteristics - concrete, steel framed and GRP.
- Examination of major specification issues – pod weight, use in multi-storey applications, type of floor and feature flexibility.
- Environmental concerns – product waste and the ability to recycle.
- Specification and installation trends – who are the key influencers?
SUPPLIER TRENDS
- Market shares of leading pods suppliers inc. supply structure overview.
- Review and analysis of leading suppliers, including company profile, turnover, key product areas etc. Summary of 30+ significant other suppliers.
- Key trends – market consolidation and analysis of changes in market situation.
END USE APPLICATION SECTORS
- Market mix by end use sector – by value and share.
- Consideration of the key end use sectors – domestic residential sector inc. flat/apartments, affordable and social housing, private residential; hotels inc. branded budget and up-market 5-star; student accommodation; military accommodation; healthcare inc. nursing homes; prisons; offices etc.
- Analysis on how pods meet the requirements of the different end users – ease of maintenance, speed of construction and refurbishment, etc.
EXTERNAL INFLUENCES
- Social and demographic changes – increased demand for dwellings.
- UK Government policy – investment in infrastructure, in education, the military, social housing, etc.
- PPP/PFI and the impact on construction programmes.
- The downturn in the housing market and the impact on housing development programmes.
FUTURE PROSPECTS
- Forecast growth in pods; usage up until 2014, with an indication as to which market sectors will provide the greatest growth.
- Factors likely to influence the adoption of pods – greater awareness of off-site benefits and use of pods, increase in social and affordable housing, the 2012 Olympics and the regeneration projects.
- Government initiatives - encourage greater use of modern modular construction.
1. INTRODUCTION
1.1 BACKGROUND
1.2 SOURCES OF INFORMATION
2. SUMMARY & FUTURE PROSPECTS
2.1 SUMMARY
2.2 KEY TRENDS
2.3 FUTURE PROSPECTS
3. ECONOMIC ENVIRONMENT
3.1 GDP
3.2 INFLATION & INTEREST RATES
3.3 UNEMPLOYMENT
3.4 HOUSEHOLD CONSUMPTION
3.5 HOUSING & CONSTRUCTION
3.6 STERLING
3.7 POPULATION PROFILE
3.8 CONCLUSIONS
4. UK MARKET FOR BATHROOM AND KITCHEN PODS
4.1 INTRODUCTION
4.2 DEFINITION
4.3 MARKET OVERVIEW
4.3.1 Market Size
4.3.2 Market Background
4.3.3 Future Prospects
4.4 MARKET DRIVERS
4.5 IMPORTS AND EXPORTS
5. PRODUCTS
5.1 OVERALL PRODUCT MIX
5.2 PRODUCT TRENDS
5.2.1 Product Type
5.2.2 Product Design
5.2.3 Materials Used
5.2.4 Specification Issues
5.3 ENVIRONMENTAL CONCERNS
5.4 SPECIFICATION AND INSTALLATION
5.5 PATTERNS OF SUPPLY
6. SUPPLIERS
6.1 MARKET SHARES
6.2 KEY SUPPLIERS
6.3 OTHER SUPPLIERS
7. KEY END USE APPLICATION SECTORS
7.1 END USE SECTOR OVERVIEW
7.2 DOMESTIC RESIDENTIAL
7.2.1 General Background
7.2.2 Flats and Apartments
7.2.3 Affordable Housing
7.2.4 Social Housing
7.2.5 Private Residential Housing
7.3 HOTELS
7.4 STUDENT ACCOMMODATION
7.5 MOD ACCOMMODATION
7.6 HEALTHCARE APPLICATIONS
7.7 PRISONS AND DETENTION CENTRES
7.8 COMMERCIAL OFFICES
STATISITCS
CHART 1: UK PREFABRICATED PODS MARKET BY VALUE (£M MSP) 2005-2014 7
CHART 2: INTEREST RATES AND INFLATION (CPI) FROM 1992-2014 13
CHART 3: PDI & SAVINGS RATIO AT CURRENT PRICES 1992-2014 15
TABLE 4: EXCHANGE RATE FLUCTUATIONS 2005-2010 - STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES 17
CHART 5: AGE DISTRIBUTION OF THE RESIDENT UK POPULATION MID-2008 (‘000) 18
TABLE 6: THE FEATURES AND BENEFITS OF BATHROOM AND KITCHEN PODS 21
TABLE 7: UK PREFABRICATED PODS MARKET BY VOLUME & VALUE 2005–2014 23
CHART 8: BATHROOM AND KITCHEN PODS - % PRODUCT MIX BY VALUE 2009 28
CHART 9: BATHROOM AND KITCHEN PODS - % MIX BY MATERIAL USED 2009 31
TABLE 10: BATHROOM AND KITCHEN PODS - % MARKET SHARE BY VALUE 2009 40
CHART 11: BATHROOM AND KITCHEN PODS - % MIX BY APPLICATION SECTOR 2009 51
TABLE 12: BATHROOM AND KITCHEN PODS MARKET PRICING 2009 (£MSP) 51
CHART 13: NEW HOUSING STARTS AND COMPLETIONS (GB) 2005 - 2014 53
CHART 14: NUMBER OF FLATS COMPLETED IN THE UK (000S) 2005-2014 55
CHART 15: NEW BUILD AFFORDABLE HOMES - % MIX BY TYPE OF OWNERSHIP 2008-09 56
CHART 16: SUPPLY OF NEW BUILD AFFORDABLE HOMES (000S) 1991-2009 57
CHART 17: UK SOCIAL HOUSING COMPLETIONS (000S) 1991-2014 59
TABLE 18: UK HOTEL MARKET 2007 AND 2010 62
CHART 19: FORWARD PIPELINE OF STUDENT BED-SPACES BY OPERATOR 2010-2014 65
CHART 20: ESTIMATED NUMBER OF NEW STUDENT BED SPACES BUILT PER YEAR 2004-2014 66
TABLE 21: PROJECT SLAM YEARS 6 –10 (2008 –2013) NO. OF BED SPACES TO BE BUILT 69
TABLE 22: UK NHS CAPITAL SPENDING 2007-2014 (£BN) 71
CHART 23: OFFICE CONSTRUCTION OUTPUT (NEW WORK) (£BN) 2005 – 2014 75
The bathroom and kitchen pods market has an estimated value of around £171 million at Manufacturers Selling Prices (MSP) in 2010. This represents a decrease of around 3% when compared to the market size in 2009 and reflects the expected continued impact of the UK economic downturn on the construction industry.
The UK bathroom and kitchen pods market has experienced excellent growth during the past five ears, reflecting the trend towards offsite construction and high levels of Government expenditure in education, defence and health. In particular, there has been positive growth in single living accommodation such as used by universities, prisons, hospitals and army barracks.
However, like other products used in the construction industry, the market for prefabricated pods has been impacted by the global financial crisis. Market performance in 2008-09 has been relatively difficult, with a decline of around 11% – primarily due to the major fall in the levels of housebuilding. Forecasts suggest that in 2010, the economic downturn will continue to have a negative impact on this market, with any improvement unlikely until towards the end of the year. It is anticipated that 2011 will be period of consolidation as housebuilding levels improve, perhaps counterbalanced by deteriorating non-domestic situations.
In the medium to longer term, the bathroom and kitchen pods market is expected to experience a return to growth, and by 2014, the market value is forecast to be around £205 million at MSP, which would represent an increase of around 20% compared to the market size in 2010.
The prefabricated pods market is dominated by bathroom pods (50%) and shower-room pods (40%). The market for kitchen pods has seen some growth in recent years with the development of social and affordable housing but still only accounts for around 10% of the total pods market.
Key application areas for bathroom and kitchen pods include student accommodation, defence, healthcare, hotels (20%) and domestic residential housing (40%).The market for prefabricated pods in the domestic residential sector is greatest in social housing, in affordable housing schemes and in flats/apartment blocks. In terms of international trade, the bathroom and kitchen pods market in the UK has traditionally been well served with imports from continental Europe (mainly Germany, France and Italy). It is estimated that around 35% of pods are imported from outside the UK. However in 2009, industry sources indicate that the fall in the value of Sterling against the Euro has had a positive impact on the UK export market for pods.
In the domestic sector, residential housing starts have shown tentative signs of recovery since late 2009. It is therefore anticipated that the major potential for growth in the market for pods lies in residential housing, and social and affordable housing in particular. In the non-domestic sector, it is forecast that existing demand for prefabricated pods will remain relatively constrained in the short-medium term.
The trend to offsite manufacturing is set to continue, driven by environmental legislation and the need for greater accuracy and speed of construction. Sources indicate that by 2020, offsite is forecast to have 20% market share of the UK construction industry.
- ALA Rational Systems
- Altor Industrie
- Aquadream
- Ardmore Construction Ltd
- Balfour Beatty Engineering Systems
- Bathsystem
- Baudet
- Betonelement
- Buchan Concrete Solutions
- Chrysalis Pod and Modular Systems
- Crystal-en-suites
- Deba
- EJ Badekabiner
- Elements Europe
- Ensuite Solutions
- Eurocomponents
- European Ensuites
- Gateway Bathroom Pods
- Glafiba ApS
- Hellweg Badsysteme
- Hemway Pod It
- ISP Yapi
- Kingspan
- Kondor Bathroom Pods
- McAvoy Offsite
- OEP Raterad
- Offsite Solutions
- Paddington Offsite
- Panaloc
- Parmarine
- PartAB
- Pod Modules
- Polypod
- Premier Composites
- RB Farquhar Manufacturing
- Rollalong
- Saniflex UK
- Schworerhaus
- Stelco Manufacturing
- Sterchele
- Swift Horsman
- Taplanes
- Technobath
- Terrapin
- Useful Structures
- Walker Modular
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