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Bathroom and Kitchen Pods Market - UK 2010-2014

AMA Research, Oct 2010, Pages: 76


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The third edition of AMA Research’s report: ‘Bathroom and Kitchen Pods Market UK 2010 - 2014’ offers excellent value for money. This report represents a current and informed review of this market, incorporating original input and primary research.

The UK prefabricated pods market has experienced excellent growth in recent years, reflecting high levels of government expenditure. Pods were initially introduced because they evaded skill shortages and offered greater efficiency in the construction process. More recently, their usage has been motivated by the greater drive to Modern Methods of Construction (MMC) and the benefits associated with it. The recent economic and construction downturn has however impacted on Pods and these developments are assessed in detail in the report.

Written by marketing professionals, this report provides a comprehensive and detailed coverage of this dynamic market. It offers an appreciation of the way in which the pods’ market has evolved so that future prospects can be assessed more clearly.

Recent trends include:

- There is a shift in the way construction and building is undertaken in the UK, with a move towards greater levels of off-site construction. Since 2005 there has been a 100% increase in the use of off-site building methods, which now makes up around 10% of the UK construction market. Private and public sector clients are using off-site methods to keep costs and time down.
- The Code for Sustainable Homes and the maturing of the off-site supplier market have encouraged private developers to realise the potential of prefabricated pods. They can offer superior, factory-inspected finishes and eliminate on-site breakages and theft, especially of sanitaryware, ceramic tiles and brassware
- Shower-room pods that offer a ‘wet-room’ solution are a key trend. Showering is increasingly popular in the UK and shower-room pods with their smaller footprint can be used where space is at a premium or there is a requirement for extra durability or safety.
- The use of floorless pods is becoming increasingly common, particularly in refurbishment projects. A further motivating factor is access for the disabled user. This has become more significant in the UK with changes to Part M of the Building Regulations and the introduction of the Disability Discrimination Act (DDA).
- The major potential for future growth lies in the domestic residential sector, in particular social and affordable housing. The current downturn in the housing market will only emphasise this evolution as costs start to come under greater scrutiny.

Companies profiled include:

ALA Rational Systems, Altor Industrie, Aquadream, Ardmore Construction Ltd, Balfour Beatty Engineering Systems, Bathsystem, Baudet, Betonelement, Buchan Concrete Solutions, Chrysalis Pod and Modular Systems, Crystal-en-suites, Deba, EJ Badekabiner, Elements Europe, Ensuite Solutions, Eurocomponents, European Ensuites, Gateway Bathroom Pods, Glafiba ApS, Hellweg Badsysteme, Hemway Pod It, ISP Yapi, Kingspan, Kondor Bathroom Pods, McAvoy Offsite, OEP Raterad, Offsite Solutions, Paddington Offsite, Panaloc, Parmarine, PartAB, Pod Modules, Polypod, Premier Composites, RB Farquhar Manufacturing, Rollalong, Saniflex UK, Schworerhaus, Stelco Manufacturing, Sterchele, Swift Horsman, Taplanes, Technobath, Terrapin, Useful Structures, Walker Modular.

Key areas covered in the report:

BATHROOM AND KITCHEN PODS MARKET
- Overview of pods market by value 2005-2009 with forecasts to 2014, market background and future prospects.
- Key market drivers – social and demographic trends, population growth, Government policies etc.

PRODUCT TRENDS
- Overall product mix – by value and share
- Characteristics by type - bathroom, shower-room and kitchen. Design considerations.
- Analysis of the materials used and their different characteristics - concrete, steel framed and GRP.
- Examination of major specification issues – pod weight, use in multi-storey applications, type of floor and feature flexibility.
- Environmental concerns – product waste and the ability to recycle.
- Specification and installation trends – who are the key influencers?

SUPPLIER TRENDS
- Market shares of leading pods suppliers inc. supply structure overview.
- Review and analysis of leading suppliers, including company profile, turnover, key product areas etc. Summary of 30+ significant other suppliers.
- Key trends – market consolidation and analysis of changes in market situation.

END USE APPLICATION SECTORS
- Market mix by end use sector – by value and share.
- Consideration of the key end use sectors – domestic residential sector inc. flat/apartments, affordable and social housing, private residential; hotels inc. branded budget and up-market 5-star; student accommodation; military accommodation; healthcare inc. nursing homes; prisons; offices etc.
- Analysis on how pods meet the requirements of the different end users – ease of maintenance, speed of construction and refurbishment, etc.

EXTERNAL INFLUENCES
- Social and demographic changes – increased demand for dwellings.
- UK Government policy – investment in infrastructure, in education, the military, social housing, etc.
- PPP/PFI and the impact on construction programmes.
- The downturn in the housing market and the impact on housing development programmes.

FUTURE PROSPECTS
- Forecast growth in pods; usage up until 2014, with an indication as to which market sectors will provide the greatest growth.
- Factors likely to influence the adoption of pods – greater awareness of off-site benefits and use of pods, increase in social and affordable housing, the 2012 Olympics and the regeneration projects.
- Government initiatives - encourage greater use of modern modular construction.




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