The 10th edition of the report ‘Floorcoverings Market – UK 2011-2015' includes up to date information on recent trends and issues that continue to impact on the market.
The report contains:
- A DETAILED ASSESSMENT OF THE MARKET - analysis of major developments and current and future trends.
- REVIEW OF KEY MATERIAL AND SECTOR TRENDS – carpets, wood/laminates, vinyl, ceramic tiles & natural stone, others.
- REVIEW OF SUPPLY AND DISTRIBUTION STRUCTURE – effects of corporate realignment of some key floorcoverings products, changes to key retail channels, etc.
- FORECASTS OF MARKET DEVELOPMENTS UP TO 2015.
Recessionary pressures in key end-use sectors of the floorcoverings market since 2008 has seen market value decline to around £1.8bn in 2010. The domestic sector has been particularly hard hit by the downturn in new housebuilding, whilst key commercial sectors such as offices and retail have also been badly hit by falling new build output 2009-10.
Carpet remains the dominant floorcovering product, with share more stable in recent years. Wood floorcoverings have also experienced more difficult conditions 2008-10 with the volume laminate sector particularly affected by the slowing housing market. In contrast, vinyls has performed relatively well, underpinned by sustained demand for higher value contract vinyls from sectors such as education and health.
Areas of particular interest include:
- Overall market decline in 2008-10 caused by significantly lower demand in both contract and domestic sectors.
- Value of carpet market particularly affected by decline in the housing market.
- Relatively robust performance of vinyl sector underpinned by demand from health and education, however both sectors are facing much tougher conditions into the medium-term.
- Impact of public sector spending cuts on floorcoverings market.
- Distribution structure for floorcoverings remains fragmented.
Abingdon Flooring, AIREA plc, Altro, Amtico International , Armstrong UK, Atkinson and Kirby, Axminster Carpets, Balta Group, Balterio, Beaulieu International Group (BIG), BHK (UK), Brintons, Burmafloors International, Carpetright plc, Cavalier Carpets, Cormar Carpets, Desso, Ege Carpets Egger, Finnforest, Floors-2-Go, Fludes, Forbo Flooring UK, Gerflor Ltd, Greenwood and Coope Headlam Group, InterfaceFLOR, IVC, Junckers, Kährs Group, Karndean International, Kronospan, Landsdon Group, Milliken Carpet Europe, Pergo, Polyflor, Responsive Designs, Rovers Flooring, Tarkett Group, Tileflair, Topps Tiles, Ulster Carpet Mills, Unilin, United Carpets, Victoria Carpets, Westco, Whitestone Weavers.
Key areas covered in the report include:
- Total Floorcoverings Market – analysis of size by value, historical trends and market characteristics.
- Analysis by major product sectors – carpets, wood & laminate, vinyls, ceramic tile & natural stone, linoleum, – mix changes, driving factors etc.
- Review of key products included in each sector.
- Review of key market influences – housebuilding, construction, trends in domestic/contract applications. Overview of domestic and contract sectors.
- Future Prospects – estimates of overall market performance in 2011-15.
- Carpets – product mix (tufted, woven, fibre bonded and non-woven) market size by value 2005-10, factors influencing market performance, international trade in carpets, key suppliers to the UK Carpet market, future prospects to 2015.
- Wood & Laminates – changes to product mix in recent years, factors affecting recent market performance, domestic and contract end-use mix, market size by value 2005-10, key suppliers and distribution channels, market outlook to 2015.
- Vinyls – market size by value 2005-10, key trends influencing recent market behaviour, end-use sector mix, recycling initiatives influencing market, profiles of key suppliers to the UK vinyl floorcovering market, future prospects to 2015.
- Ceramic Tiles & Natural Stone – market size by value 2005-10, factors continuing to influence demand for tile and stone floorcoverings in both domestic and contract end-use sectors, key suppliers, outlook for market to 2015.
- Others – definition of key products such as linoleum, cork, rubber, etc, recent sector performance, key influencing factors, prospects to 2015.
- Domestic Distribution - definitions, market shares by major channel – Multiples, Independents, Specialists, DIY, Builders Merchants, Department Stores, Mail Order, Internet, etc – areas of growth and decline, major companies within each channel.
- Contract Distribution – mix by major channel – healthcare, education, commercial, retail, industrial, leisure, areas of growth and decline – future prospects.
- Key growth areas – prospects for 2011 and up to 2015.
- Key developments in the major product and market sectors.
- Review of key factors impacting the market.
Following moderate rates of growth 2005-07, the UK floorcoverings market experienced a significant value decline of around 18% in the 2008-10 period, with market value of just under £1.8bn. Decline has been experienced in all sectors, but rates of decline have varied considerably with vinyl recording the most positive performance.
The floorcoverings market has suffered from lower demand in both domestic and contract sectors in 2009-10 leading to significant value decline. The domestic market has been particularly subdued with housebuilding and house moving levels falling by up to 50% from their 2007 peak, depressing demand for floorcoverings such as carpet and laminates.
The contract sector has also been less positive 2009-10, with a significant decline in demand from key sectors such as offices and retail, although some public sectors have remained fairly positive to date – eg health and education.
The overall floorcoverings market has remained under significant price pressures throughout the period with manufacturers in some sectors unwilling or unable to pass on increased costs to consumers. Pricing pressure has also become more apparent in the contract sector, resulting in some product substitution and specification switches for interior finishing trades, such as flooring, as main contractors strive to reduce costs.
The floorcoverings product mix has remained relatively stable with only moderate changes experienced by the major products groups since 2008 – perhaps indicating that the major product groups are establishing their own relative strengths in key end-use markets and applications.
Carpet dominates the product mix with estimated value share of 56% in 2010, down from 57% in 2008. Wood flooring has also suffered slight share decline with reducing sales for laminates 2007-10 and value decline of 30% over the period. In contrast, vinyl has performed relatively well with value decline of only 5% 2008-10 with buoyant demand from health and education helping to sustain the market.
There has been some changes in distribution of domestic floorcoverings with the demise of Allied Carpets and its renewal as a much smaller organisation. In addition, other channels have continued to change their product ranges - particularly for laminates and vinyl.
Into Q1 2011, the prospects for the overall floorcoverings market are mixed. The market is forecast to achieve value growth of around 3-4% in 2012 as key sectors benefit from the refurbishment activities surrounding the Olympic Games. However, further recovery in the housing market and key commercial sectors is likely to be tempered by significant budgets in public sector capital budgets from mid-2011 onwards, resulting in more moderate value gains for floorcoverings to 2015 when value is forecast to achieve £1.9bn.
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