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Commercial Washrooms Market - UK 2011-2015

AMA Research, April 2011, Pages: 95

The third edition of the report “Commercial Washrooms Market – UK 2011-2015” reviews in detail the main product sectors of the commercial washrooms market and provides market sizes and product trends, in addition to a review of the key non-domestic end-users of washroom products.

The commercial washrooms market, including panel systems was estimated to be worth £313 million at manufacturers’ prices in 2010. The market has shown excellent levels of growth until the economic downturn. Like other products in the building and construction industry, this market has been impacted by the global financial crisis and the outlook remains uncertain in 2011.

The report covers the following product sectors in detail:
- BATHS - Steel enamelled, cast iron, acrylic/plastic/composite.
- SANITARYWARE - Basins, WCs and urinals.
- BRASSWARE - Pillar taps; mixer taps and bath/shower mixers.
- SHOWERS – Single point shower controls, e.g. dual control mixing valves; single-outlet TMVs; multi-outlet mixing valves; timed flow controls; fittings; enclosures; panels; screens and trays.
- SPECIAL CARE EQUIPMEMT – Doc M packs; showering equipment, such as level access step in showers; sanitaryware such as wall-hung WC pans and basins; brassware/shower controls that can be controlled automatically or lever operated; larger, wheelchair accessible WC cubicles; accessories such as handrails and shower seats.
- PANEL SYSTEMS - WC and changing cubicles, Integrated Plumbing Systems (IPS)/pre-plumbed systems, wall and duct panelling, and complementary products (vanity units, decorative panelling, lockers).

Areas of particular interest
- Market sizes and trends of the major product sectors. Following changes to Part G in 2010, the greater public profile of TMVs should boost demand for commercial single-point mixers.
- Competitor analysis. Profiles of the major suppliers and their respective market shares in each product sector.
- Construction forecasts in the key end-use sectors of washroom products.

Companies included:

A&J Gummers, Abacus Healthcare, ABP-TBS, Acorn Powell, Adamsez, Advanced Showers International, AKW Medi-Care, AL Challis Ltd, Altecnic, Amwell Systems, Applied Energy Products, Aqualisa Products, Aqualux, Arjo, Armitage Shanks, Armitage Venesta, Astor Bannerman , Atlas Washroom Systems, Autumn UK, Barber Wilsons, Barrhead Sanitaryware, Barwood Products, Bette GmbH, Bristan, Broughton Crangrove Galley Matrix (BCG), Bushboard Washroom Systems, Carron Bathrooms, CCK Stainless Products, Chiltern Invadex, Cistermiser, Clayton Ceramics, Contour Showers, Cooper Callas, Coram Showers, CP Hart, CRS Wholesale, Cubicle Centre, Dahll, Damixa, Davroc, Decra, Douglas Delabie, Douglas James, DSM Stainless Products, Duravit, Ellbee, Eurocare Showers, F&P Wholesale, Farmiloe and Farmiloe (WBS), Faucets, Foster Washroom Systems, Franke Sissons, Frontline Bathrooms, Gainsborough Baths, GEC Anderson, Gentworks, Gordon Ellis, Grafton Group, Graham, Grant Westfield, Grohe, Hansgrohe, Heritage Bathrooms, Honeywell Control Systems, Horne Engineering, Ideal Standard UK, Imperial Bathroom Company, Impey, Impulse Bathrooms, Inscape Cubicles and Washrooms, Intatec, Jacuzzi, Jewson, Just Trays, Kaldewei UK, Kermi (UK) Ltd, KingKraft, Kohler Mira Limited, Kudos, Lakes Bathrooms, Laufen, Lecico Plc, Manhattan Showers, Marflow Engineering, Mark Two, Marleton Cross, Masco, Matki, Methven UK, MX Group, Novellini, NT Stainless, Opella, Pegler Yorkshire Group, Phlexicare, PJH Group, Pland Stainless, Plumb Center, Porcelanosa, Premdor Crosby, Premier Bathrooms Ltd, Pressalit Care, Prospec, R S Building Products, RAK Ceramics UK, Reginox UK, Relcross, Reliance Water Controls, Reva Industries, Robert Lee/Mark Abrahams, Roca UK, Rodin Group, Roman, Sanitary Appliances, Sanitec, Sanlamere UK, Saville Stainless, Shires, Showerlux UK Ltd, Sottini, Stainless Design Services, Sunrise Medical, Syspal Limited, Taplanes, TCL Manufacturing, Tenon Washrooms, Thomas Dudley, Thrislington Cubicles, Topravit, Travis Perkins, Triton, Trojan Plastics, Twyford Bathrooms, Ultra Finishing, Vado, Vandal Resistant Sanitaryware Group (VRSG), Villeroy & Boch, VitrA UK,Wallgate, Washroom Washroom, Watts Industries UK Ltd.

Key areas of coverage in the report include:-

KEY MARKET INFLUENCES
- Overall construction market - Non-domestic construction output with forecasts to 2015, split by type of work.
- End-use sectors - Construction output in the key non-domestic end-use sectors, including education, health, MOD, hotels and commercial offices.
- KEY PRODUCT SECTORS
- Baths and Sanitaryware
- Market size by value, rates of change, trends and forecasts.
- Product trends including mix by material, e.g. ceramic, stainless steel and other materials such as glass and composite/solid surface. In addition to styles and designs for basins, WCs and urinals.
- Market shares, key company profiles, brands, applications and market positions.
- Brassware and Showers
- Market size by value, for brassware, showers and mixers, trends and forecasts.
- Product trends by type of brassware, e.g. mixer brassware, pillar taps, and function, e.g. hands free/infra red and thermostatic brassware, in addition to key end-use applications.
- Product mix and product trends by type of shower product including single point shower controls, single-outlet thermostatic mixing valves, multi-outlet valves, fittings, as well as enclosures, pods, screens and trays.
- Market shares, key company profiles, brands, applications and market positions.
- Special Care Equipment
- Market size by value and overall market trends.
- Market shares, key company profiles, brands, applications and market positions.
- Panel Systems
- Market size by value, rates of change, trends and forecasts.
- Product trends by type and material including the mix of standard and pre-plumbed panel systems by value.
- Market shares, key company profiles, brands, applications and market positions.

KEY SUPPLIER AND DISTRIBUTION CHANNELS
- Company profiles, turnovers, key brands and application areas of the major suppliers by product sector.
- Key distribution channel shares and trends, in addition to a brief overview of the main merchants/distributors.

1. INTRODUCTION
1.1 BACKGROUND
1.2 SOURCES OF INFORMATION

2. SUMMARY & FUTURE PROSPECTS
2.1 SUMMARY
2.2 KEY TRENDS
2.3 FUTURE PROSPECTS 1

3. ECONOMIC ENVIRONMENT
3.1 GDP
3.2 INFLATION & INTEREST RATES
3.3 UNEMPLOYMENT
3.4 HOUSEHOLD CONSUMPTION
3.5 STERLING
3.6 POPULATION PROFILE
3.7 CONCLUSIONS

4. MARKET SIZE AND PRODUCTS
4.1 OVERALL MARKET
4.1.1 Definition
4.1.2 Market Overview
4.2 BATHS
4.2.1 Definition
4.2.2 Market Size
4.2.3 Market Overview
4.2.4 Product Trends
4.2.5 Market Shares
4.3 SANITARYWARE
4.3.1 Definition
4.3.2 Market Size
4.3.3 Market Overview
4.3.4 Product Trends
4.3.5 Market Shares
4.4 SPECIAL NEEDS EQUIPMENT
4.4.1 Definition
4.4.2 Market Size
4.4.3 Market Overview
4.4.4 Product Trends
4.4.5 Leading Suppliers
4.5 BRASSWARE
4.5.1 Definition
4.5.2 Market Size
4.5.3 Market Overview
4.5.4 Product Trends
4.5.5 Market Shares
4.6 SHOWERS AND MIXERS
4.6.1 Definition
4.6.2 Market Size
4.6.3 Market Overview
4.6.4 Product Trends
4.6.5 Leading Suppliers
4.7 WASHROOM PANEL SYSTEMS
4.7.1 Definition
4.7.2 Market Size
4.7.3 Market Overview
4.7.4 Product Trends
4.7.5 Market Shares

5. KEY END USE APPLICATION SECTORS
5.1 NON DOMESTIC CONSTRUCTION MARKET
5.2 EDUCATION
5.3 HEALTHCARE
5.4 ENTERTAINMENT AND LEISURE
5.5 COMMERCIAL OFFICES
5.6 OTHER

6. SUPPLIERS
6.1 KEY SUPPLIERS
6.2 BATHS
6.3 SANITARYWARE
6.4 BRASSWARE, SHOWER CONTROLS AND MIXERS
6.5 SHOWER ENCLOSURES, SCREENS, TRAYS AND SHOWER PODS
6.6 SPECIAL CARE EQUIPMENT
6.7 WASHROOM PANEL SYSTEMS

7. DISTRIBUTION
7.1 DISTRIBUTION STRUCTURE
7.2 BUILDERS/PLUMBERS MERCHANTS
7.3 FACTORS/DISTRIBUTORS

STATISTICS

CHART 1: UK COMMERCIAL WASHROOMS MARKET BY VALUE (£M MSP) 2006-2015 8
CHART 2: INTEREST RATES AND INFLATION (CPI) FROM 1992-2015 13
CHART 3: PDI & SAVINGS RATIO AT CURRENT PRICES 1992-2014 15
TABLE 4: EXCHANGE RATE FLUCTUATIONS 2004-2011 - STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES 16
CHART 5: AGE DISTRIBUTION OF THE RESIDENT UK POPULATION MID-2008 (‘000) 17
TABLE 6: UK COMMERCIAL WASHROOMS MARKET BY VALUE (£M MSP) 2006-2015 20
CHART 7: UK COMMERCIAL WASHROOM PRODUCTS - PRODUCT MIX BY VALUE 2010 21
TABLE 8: UK COMMERCIAL BATHS MARKET BY VALUE (£M MSP) 2006-2015 22
CHART 9: NON-DOMESTIC BATHS - MATERIAL MIX BY VALUE 2010 24
TABLE 10: NON-DOMESTIC BATHS – MARKET SHARES BY VALUE 2010 26
TABLE 11: UK COMMERCIAL SANITARYWARE MARKET BY VALUE (£M MSP) 2006-2015 27
CHART 12: NON-DOMESTIC SANITARYWARE - MATERIAL MIX BY VALUE 2010 28
CHART 13: NON-DOMESTIC SANITARYWARE – MARKET SHARES BY VALUE 2010 33
TABLE 14: UK COMMERCIAL BRASSWARE MARKET BY VALUE (£M MSP) 2006-2015 37
CHART 15: NON-DOMESTIC BRASSWARE – MARKET SHARES BY VALUE 2010 40
TABLE 16: UK COMMERCIAL SHOWERS AND MIXERS MARKET BY VALUE (£M MSP) 2006-2015 42
CHART 17: NON-DOMESTIC SHOWERS AND MIXERS - PRODUCT MIX BY VALUE 2010 44
TABLE 18: NON-DOMESTIC SHOWERS AND MIXERS – LEADING SUPPLIERS 2010 48
TABLE 19: UK COMMERCIAL WASHROOM PANEL SYSTEMS MARKET BY VALUE (£M MSP) 2006-2015 50
CHART 20: WASHROOM PANEL SYSTEMS - PRODUCT MIX BY VALUE 2010 52
TABLE 21: WASHROOM PANEL SYSTEMS – MARKET SHARES BY VALUE 2010 55
TABLE 22: NON DOMESTIC CONSTRUCTION OUTPUT FIGURES 2006-2015 (£BILLION AT CURRENT PRICES) 56
CHART 23: CONSTRUCTION OUTPUT NEW WORK BY APPLICATION SECTOR 2007-2015 (£BILLION AT CURRENT PRICES) 57
TABLE 24: VALUE OF CONTRACTORS OUTPUT IN EDUCATION 2007-2012 (£BILLION AT CURRENT PRICES) 58
TABLE 25: VALUE OF CONTRACTORS OUTPUT IN HEALTH 2007-2012 (£BILLION AT CURRENT PRICES) 61
TABLE 26: VALUE OF CONTRACTORS OUTPUT IN ENTERTAINMENT 2007-2012 (£BILLION AT CURRENT PRICES) 63
TABLE 27: VALUE OF CONTRACTORS OUTPUT IN OFFICES 2007-2012 (£BILLION AT CURRENT PRICES) 65
TABLE 28: VALUE OF CONTRACTORS OUTPUT IN INFRASTRUCTURE 2007-2012 (£BILLION AT CURRENT PRICES) 66
TABLE 29: VALUE OF CONTRACTORS OUTPUT IN INDUSTRIAL 2007-2012 (£BILLION AT CURRENT PRICES) 68
TABLE 30: PROJECT SLAM YEARS 6 –10 (2008 –2013) NO. OF BED SPACES TO BE BUILT 69
TABLE 31: VALUE OF CONTRACTORS OUTPUT IN RETAIL 2007-2012 (£BILLION AT CURRENT PRICES) 70
CHART 32: UK COMMERCIAL WASHROOMS MARKET - CHANNEL SHARE 2010 91

The UK commercial washrooms market is estimated to be worth some £313 million at Manufacturers Selling Prices (MSP) in 2010. This represents a decrease of around 2% when compared to the market size in 2009 and reflects the continued impact of the UK economic downturn on the non-domestic construction market.

The education, entertainment/leisure and health are the key end-use sectors for the commercial washrooms market. In recent years the education sector has experienced good growth supported by major capital programmes such as Building Schools for the Future (BSF). However, the outlook for the education sector is currently unclear, with the recent suspension or cancellation of the BSF programme. Annual budgets are set to decline by 60% over the next 5 years and although the Coalition has pledged support for the provision of 600 new/replacement schools – the Government is seeking cost savings of up to 40% on such projects. Entertainment and leisure has been supported to some degree by the 2012 Olympic Games construction programme, combined with major hotel upgrade programmes, particularly in London. Health construction output has been boosted by some large hospital projects and a number of new local facilities for GP’s and clinics though decline is anticipated, with a greater emphasis on the provision of social care and funding of more essential treatments and chronic disease prevention.
Estimated at £126 million in 2010, washroom panel systems were the largest sector of the market. This was followed by sanitaryware (£95m), brassware (£45m), showers/mixers (£39m) and baths (£7m).

It is estimated that 75% of commercial washroom products are distributed via trade channels such as builders/plumbers merchants and distributors. The remainder represents mainly direct sales from supplier to end-user.

With cuts to public spending budgets announced under the CSR in 2010, the development of the UK commercial washrooms market will become more reliant on private sector investment in the short-medium term. As such, future market stabilisation and return to growth is likely to be underpinned by returning confidence in the private sector and the corresponding recovery in non-domestic RMI.

The trend towards prefabrication and off-site construction is likely to continue. Growth in washroom panel systems is likely to be supported by this trend, with a greater demand for higher value pre-plumbed panels. The level of cheaper imports and their components are expected to remain high, from lower cost sources such as China and the Far East. This will lead to higher levels of price competition and restrict value growth in some product sectors.

The outlook for the UK commercial washrooms market remains uncertain in 2011. Forecasts indicate that the commercial washrooms market is likely to decline by 4% in 2011, with a further decline of 1% in 2012. This reflects further capital spending cuts in the public sector though this should partially be offset by a gradual recovery in private commercial markets. By 2015 the market value is forecast to be some £327m at MSP, which would represent an increase of 9% compared to the estimated market size in 2011.



- A&J Gummers
- Abacus Healthcare
- ABP-TBS
- Acorn Powell
- Adamsez
- Advanced Showers International
- AKW Medi-Care
- AL Challis Ltd
- Altecnic
- Amwell Systems
- Applied Energy Products
- Aqualisa Products
- Aqualux
- Arjo
- Armitage Shanks
- Armitage Venesta
- Astor Bannerman
- Atlas Washroom Systems
- Autumn UK
- Barber Wilsons
- Barrhead Sanitaryware
- Barwood Products
- Bette GmbH
- Bristan
- Broughton Crangrove Galley Matrix (BCG)
- Bushboard Washroom Systems
- Carron Bathrooms
- CCK Stainless Products
- Chiltern Invadex
- Cistermiser
- Clayton Ceramics
- Contour Showers
- Cooper Callas
- Coram Showers
- CP Hart
- CRS Wholesale
- Cubicle Centre
- Dahll
- Damixa
- Davroc
- Decra
- Douglas Delabie
- Douglas James
- DSM Stainless Products
- Duravit
- Ellbee
- Eurocare Showers
- F&P Wholesale
- Farmiloe and Farmiloe (WBS)
- Faucets
- Foster Washroom Systems
- Franke Sissons
- Frontline Bathrooms
- Gainsborough Baths
- GEC Anderson
- Gentworks
- Gordon Ellis
- Grafton Group
- Graham
- Grant Westfield
- Grohe
- Hansgrohe
- Heritage Bathrooms
- Honeywell Control Systems
- Horne Engineering
- Ideal Standard UK
- Imperial Bathroom Company
- Impey
- Impulse Bathrooms
- Inscape Cubicles and Washrooms
- Intatec
- Jacuzzi
- Jewson
- Just Trays
- Kaldewei UK
- Kermi (UK) Ltd
- KingKraft
- Kohler Mira Limited
- Kudos
- Lakes Bathrooms
- Laufen
- Lecico Plc
- Manhattan Showers
- Marflow Engineering
- Mark Two
- Marleton Cross
- Masco
- Matki
- Methven UK
- MX Group
- Novellini
- NT Stainless
- Opella
- Pegler Yorkshire Group
- Phlexicare
- PJH Group
- Pland Stainless
- Plumb Center
- Porcelanosa
- Premdor Crosby
- Premier Bathrooms Ltd
- Pressalit Care
- Prospec
- R S Building Products
- RAK Ceramics UK
- Reginox UK
- Relcross
- Reliance Water Controls
- Reva Industries
- Robert Lee/Mark Abrahams
- Roca UK
- Rodin Group
- Roman
- Sanitary Appliances
- Sanitec
- Sanlamere UK
- Saville Stainless
- Shires
- Showerlux UK Ltd
- Sottini
- Stainless Design Services
- Sunrise Medical
- Syspal Limited
- Taplanes
- TCL Manufacturing
- Tenon Washrooms
- Thomas Dudley
- Thrislington Cubicles
- Topravit
- Travis Perkins
- Triton
- Trojan Plastics
- Twyford Bathrooms
- Ultra Finishing
- Vado
- Vandal Resistant Sanitaryware Group (VRSG)
- Villeroy & Boch
- VitrA UK
- Wallgate
- Washroom Washroom
- Watts Industries UK Ltd

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