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North American Home Automation Markets
Frost & Sullivan, April 2011, Pages: 90
This study covers the state of the North American home automation markets, examining drivers and restraints for growth, and summary of major findings. Following from these, market growth for market segments are forecasted. In addition, an in-depth analysis of the competitive landscape including vendors' market shares is performed. The base year is 2010 with forecasts running through 2017. Revenue forecasts are provided. The market is further divided into four sub-segments including entertainment controls, HVAC controls, lighting controls and security controls
Research Overview
This Frost & Sullivan research service titled North American Home Automation Markets examines the market drivers and restraints and summarizes major findings. The study also analyses the competitive landscape including vendors’ market shares. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: entertainment, lighting, security, and heating, ventilation and air conditioning (HVAC) controls.
Market Overview
Growing Number of Tech-savvy Homeowners Boosts the North American Home Automation Market
Capable of Reducing Energy Consumption, Home Automation Systems Are Also Becoming Easy to Use
Homeowners are often skeptical about buying home automation systems and are reluctant to accept new technologies until they have experienced the benefits. To create awareness among the end users, market participants have formed channels through which they educate the distributors and thus, the end users. “The increasing end-user awareness is encouraging the installation of home automation systems,” notes the analyst of this research service. “Adoption is expected to increase further as more homeowners become familiar with the technology and begin to understand the benefits of these systems.”
By controlling the various systems at home through home automation, end users can create a comfortable and enjoyable environment, while decreasing energy consumption and costs. This ability is anticipated to support revenue growth in this market. Understanding this, market participants are actively developing products that allow the homeowners to integrate all their systems and reduce energy consumption. However, home automation systems are not considered a must-buy. Therefore, they have to compete with many other products and services for the consumers’ disposable income. “Increasing competition among market participants in terms of price and the weak economy have affected the profits of the manufacturers,” notes the analyst. “Given the downward pressure on price and the current economic environment, manufacturers are being challenged to find ways to remain competitive while continuing to expand the capabilities of their solutions.”
Offering more affordable solutions is not only essential to remain competitive in this market but also to increase penetration in the mainstream market. Some market participants have already introduced products specifically designed for the mainstream market, increasing product adoption. Due to these market development efforts, the home automation market is anticipated to recover from the decline in the construction of new residences after 2010 and witness steady growth until 2017.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
By Product:
- Entertainment controls
- Lighting controls
- Security controls
- HVAC controls
By Market Segment:
- High-end market
- Mainstream market
By Application:
- New Construction
- Retrofit
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