North American Home Automation Markets

Frost & Sullivan, April 2011, Pages: 90

This study covers the state of the North American home automation markets, examining drivers and restraints for growth, and summary of major findings. Following from these, market growth for market segments are forecasted. In addition, an in-depth analysis of the competitive landscape including vendors' market shares is performed. The base year is 2010 with forecasts running through 2017. Revenue forecasts are provided. The market is further divided into four sub-segments including entertainment controls, HVAC controls, lighting controls and security controls

Research Overview

This Frost & Sullivan research service titled North American Home Automation Markets examines the market drivers and restraints and summarizes major findings. The study also analyses the competitive landscape including vendors’ market shares. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: entertainment, lighting, security, and heating, ventilation and air conditioning (HVAC) controls.

Market Overview

Growing Number of Tech-savvy Homeowners Boosts the North American Home Automation Market

Capable of Reducing Energy Consumption, Home Automation Systems Are Also Becoming Easy to Use

Homeowners are often skeptical about buying home automation systems and are reluctant to accept new technologies until they have experienced the benefits. To create awareness among the end users, market participants have formed channels through which they educate the distributors and thus, the end users. “The increasing end-user awareness is encouraging the installation of home automation systems,” notes the analyst of this research service. “Adoption is expected to increase further as more homeowners become familiar with the technology and begin to understand the benefits of these systems.”

By controlling the various systems at home through home automation, end users can create a comfortable and enjoyable environment, while decreasing energy consumption and costs. This ability is anticipated to support revenue growth in this market. Understanding this, market participants are actively developing products that allow the homeowners to integrate all their systems and reduce energy consumption. However, home automation systems are not considered a must-buy. Therefore, they have to compete with many other products and services for the consumers’ disposable income. “Increasing competition among market participants in terms of price and the weak economy have affected the profits of the manufacturers,” notes the analyst. “Given the downward pressure on price and the current economic environment, manufacturers are being challenged to find ways to remain competitive while continuing to expand the capabilities of their solutions.”

Offering more affordable solutions is not only essential to remain competitive in this market but also to increase penetration in the mainstream market. Some market participants have already introduced products specifically designed for the mainstream market, increasing product adoption. Due to these market development efforts, the home automation market is anticipated to recover from the decline in the construction of new residences after 2010 and witness steady growth until 2017.

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

By Product:

- Entertainment controls
- Lighting controls
- Security controls
- HVAC controls

By Market Segment:
- High-end market
- Mainstream market

By Application:
- New Construction
- Retrofit

| EXECUTIVE SUMMARY

- Market Overview and Definitions
- - 1. Market Overview
- - 2. Market Definitions

- Research Findings
- - 1. Summary of Major Findings

2 | TOTAL NORTH AMERICAN HOME AUTOMATION MARKET

- Market Overview and Definitions
- - 1. Market Overview
- - 2. Market Definitions
- - 3. Measurements

- Market Dynamics
- - 1. Industry Challenges
- - 2. Market Drivers
- - 3. Market Restraints

- Market Trends and Forecasts
- - 1. Revenue Forecasts
- - 2. Revenue Forecasts by Product Segment
- - 3. Revenue Forecasts by Market Segment
- - 4. Revenue Forecasts by Application Type
- - 5. Pricing Trends
- - 6. Technology Trends
- - 7. Integrating Metering with Home Automation
- - 8. Emerging Applications

- Competitive Analysis
- - 1. Competitive Structure
- - 2. Market Share Analysis

3 | PRODUCT SEGMENTS IN HOME AUTOMATION MARKET

- Overview and Definitions
- - 1. Introduction
- - 2. Definitions

Controls Markets Analysis
- - 1. Entertainment Controls Product Segment
- - 2. Lighting Controls Product Segment
- - 3. Security Controls Product Segment
- - 4. HVAC Controls Product Segment

List of Figures

Chapter 2
- Total Home Automation Market: Impact of Top Five Industry Challenges (North America), 2011-2017
- Total Home Automation Market: Market Drivers Ranked in Order of Impact (North America), 2011-2017
- Total Home Automation Market: Market Restraints Ranked in Order of Impact (North America), 2011-2017
- Total Home Automation Market: Revenue Forecasts (North America), 2007-2017
- Total Home Automation Market: Revenue Forecasts by Product Segment (North America), 2007-2017
- Total Home Automation Market: Revenue Forecasts by Market Segment (North America), 2007-2017
- Total Home Automation Market: Percent of Revenues by Market Segment (North America), 2007-2017
- Total Home Automation Market: Revenue Forecasts by Application Type (North America), 2007-2017
- Total Home Automation Market: Percent of Revenues by Application Type (North America), 2007-2017
- Total Home Automation Market: Competitive Structure (North America), 2010
- Total Home Automation Market: Company Market Share by Revenues (North America), 2010

Chapter 3
- Total Home Automation Market: Revenue Forecasts by Product Segment (North America), 2007-2017
- Total Home Automation Market: Percent of Revenues by Product Segment (North America), 2007-2017
- Entertainment Controls Market: Revenue Forecasts (North America), 2007-2017
- Lighting Controls Market: Revenue Forecasts (North America), 2007-2017
- Security Controls Market: Revenue Forecasts (North America), 2007-2017
- HVAC Controls Market: Revenue Forecasts (North America), 2007-2017

List Of Charts:

Chapter 1
- Home Automation Market: The State of Home Automation (North America), 2010
- Home Automation Market: Key Drivers and Restraints (North America), 2011-2017
- Home Automation Market: Percentage of Adoption of Product Segments (North America), 2010-2020
- Home Automation Market: Evolution of Home Automation (North America), 2010-2020
- Home Automation Market: The Future of Home Automation (North America), 2020

Chapter 2
- Total Home Automation Market: Market Engineering Measurements (North America), 2010
- Total Home Automation Market: Revenue Forecasts (North America), 2007-2017
- Total Home Automation Market: Revenue Forecasts by Market Segment (North America), 2007-2017
- Total Home Automation Market: Percent of Revenues by Market Segment (North America), 2010
- Total Home Automation Market: Percent of Revenues by Market Segment (North America), 2017
- Total Home Automation Market: Revenue Forecasts by Application Type (North America), 2007-2017
- Total Home Automation Market: Percent of Revenues by Application Type (North America), 2010
- Total Home Automation Market: Percent of Revenues by Application Type (North America), 2017
- Home Automation Market: Progression of Communication Protocols (North America), 2000-2020
- Total Home Automation Market: Key Drivers for Integration of Metering and Home Automation (North America), 2010
- Total Home Automation Market: Integration of Metering and Home Automation (North America), 2020
- Total Home Automation Market: Company Market Share by Revenues (North America), 2010

Chapter 3
- Home Automation Market: Percent of Revenues by Product Segment (North America), 2007-2017
- Home Automation Market: Percent of Revenues by Product Segment (North America), 2010
- Home Automation Market: Percent of Revenues by Product Segment (North America), 2017
- Home Automation Market: Key Market Segments (North America), 2010
- Home Automation Market: Revenue Forecasts for Entertainment Controls Product Segment (North America), 2007-2017
- Home Automation Market: Revenue Forecasts for Lighting Controls Product Segment (North America), 2007-2017
- Home Automation Market: Revenue Forecasts for Security Controls Product Segment (North America), 2007-2017
- Home Automation Market: Revenue Forecasts for HVAC Controls Product Segment (North America), 2007-2017

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