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The 2011-2012 Travel & Tourism Market Research Handbook
Richard K Miller & Associates, May 2011, Pages: 513
12th edition...expanded to 513 pages. Previous editions were used by virtually all major CVBs, most state travel offices, and dozens of corporations in all sectors of the travel and tourism industry. The handbook is also used as a reference by most colleges and universities with a hospitality, hotel management, or tourism curriculum.
This market research handbook is designed to be a strategic business planning resource for executives in all travel and tourism organizations.
With a thorough and in-depth assessment of the travel market, this report covers such key topics as air travel, business travel, adult camps, arts tourism, beaches, cruises, cultural and heritage tourism, economic impact of travel, fairs and festivals, hotels and resorts, leisure & family travel, nightlife, parks, performing arts, recreational activities, seasonal travel, spas, spectator sports, theme parks, traveler shopping, and more.
The handbook presents tourist visitor and expenditure statistics for each state, major cities, and tourist destinations, based on surveys by RKMA.
The 2011-2012 Travel & Tourism Market Research Handbook includes Hotels & Resorts, previously published as a separate annual reference handbook. Ten chapters in the 2011 edition provide the current data and assessments on hotel brands, city-by-city data, construction and supply growth, corporate profiles,
management companies, occupancy and rates, segmentation, timeshare, valuations, and more.
Over 1,000 website links - directly embedded into the electronic edition - will direct you to
additional market research information and other resources.
This handbook is biennial; the 13th edition will be published in May 2013.
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