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SEO: Benchmarking Research
B2B Marketing, Jan 2011, Pages: 46
This SEO benchmarking report is designed to help B2B marketers improve the search engine optimisation (SEO) of their websites through in-depth data and analysis on current trends, spending patterns and results, drawn exclusively from business brands from all sectors.
Overview:
The power of search engines and business buyers’ growing reliance of them as an information source mean that search engine optimisation (SEO – sometimes known as ‘natural search’) is an increasingly critical marketing discipline. Yet at the same time, the often complex processes involved with optimisation, combined with the obscure set of rules and algorithms used by the search engines to deliver results, means getting SEO right can be extremely difficult, costly and time-consuming process.
This SEO benchmarking report is designed to help marketers cut through the hype and complexity surrounding SEO, and provide clear and actionable insight on trends attitudes and most important of all a clear view of which search marketing techniques are proving to be most effective, and which are less so. The guide also focuses on the integration of SEO with paid search (pay-per-click) demonstrating how these two distinct but related tools best work together in harmony.
This research will help you:
- Benchmark your current SEO activities - enable comparison with other B2B marketers and brands on activity, spend and ROI
- Qualify your own results - determine whether you are maximising the potential of your activity or spend
- Generate better reports and validate ROI - assist in reporting to senior or board level personnel
- Optimise your future spending plans - enable the right search marketing strategy to be utilised and delivered going forward
Product samples
A sample for this product is available. Please Login/Register to download this sample.
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