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Social Media: Best Practice Guide
B2B Marketing, Oct 2009, Pages: 38
The arrival of social media has fundamentally altered the marketing landscape and created dramatic new opportunities for B2B brands. The explosion of interest in the various forms of social media is also fundamentally shifting the way that brands are perceived and interacted with, and is demanding that marketers adopt new techniques and methodologies to manage their existing relationships and prepare for the future.
Social media is based on various forms of network theory, including Sarnoff’s Law, Metcalf’s Law and Reed’s Law, which describe the effect of networks and allow us to understand the impact of what is often referred to as Web 2.0. Speci?cally, this involves the spreading of content and information via different social medias, rather than simply broadcasting.
The different kinds of social media include: blogs, book marketing/tagging, brand monitoring, crowd sourcing/voting, discussion boards/forums, events and meet ups, mash-ups, micro-blogging, online video, photo sharing, podcasting, presentation sharing, public relations, ratings and reviews, social networks, virtual worlds, widgets and wikis.
Social media has been shown to have great potential bene?ts, through open communications and transparency, but for these same reasons many businesses remain reluctant to get involved in it.
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