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Brazil Total Telecommunications Services Markets 2010
Frost & Sullivan, April 2011, Pages: 225
This study covers the state of the Brazilian total telecommunications markets, examining drivers and restraints for growth, pricing, services plans, technology, legislation, demand, and geographical trends. Following from these, market growth for Brazil and market segments are forecast. In addition, an in-depth analysis of the competitive situation including telecommunications operators' market shares is performed, along with detailed profiles of the key operators in each market segment. The base year is 2009, with forecasts running through 2015. The market is further divided into segments, including fixed telephony, mobile telephony, fixed broadband, data communication, pay-TV, and VoIP services.
Market Overview:
Investments in Network Coverage Expansion to Drive Uptake in the Brazilian Telecommunications Services Market
Convergence of services and market consolidations can take the Brazilian telecommunications services market to the next level of competitiveness by enabling it to retain high-income clients. Investments in innovative and converged services will not only expand operators’ market reach but also help them penetrate the low-income groups in the country. A case in point is the integration of Vivo and Telefónica operations in Brazil, which will facilitate the offer of convergent services at competitive prices, thereby strengthening Telefónica’s position in the business segment. Further, America Movil’s integration of Embratel operations with mobile operator Claro in 2010 will reduce costs and enable the development of converged services at lower prices.
Market consolidation and the increasing offer of converged services plans will require investments in integrated networks and robust infrastructure to support high traffic without a dip in the quality of service. Therefore, robust government support is vital to the telecommunications market. “Government incentives, the emergence of IP-based platforms, and satellite TV services to improve broadband penetration will benefit low-income users and small and medium businesses that cannot afford traditional telecommunication services,” says the analyst of this research.
Government Subsidies to Propel the $59.87 Billion Market to $82.53 Billion in 2015
Government backing has to extend beyond incentives to policy changes, as regulatory delays on important decisions relating to the mobile and Pay TV services markets are still proving to be significant hurdles. Inadequate spectrum availability for mobile broadband services and the barring of telecom operators from providing cable services further inhibit market growth.
To compound matters, the lack of competition in far-flung areas and market concentration in some regions, such as the northeast, also restrain the market. “Telecom service providers concentrate most of their offers in metropolitan areas, and in many cities, there is only one operator providing telecommunication services,” notes the analyst. “In this scenario, Brazilian telecom operators have to generate investments in network expansion and tap new sources of revenues to offset the high taxes on telecommunication services.”
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Fixed telephony services
- Mobile telephony services
- Fixed broadband services
- Pay TV services
- Data communication services
- VoIP services
Technologies
The following technologies are covered in this research:
- Asymmetric digital subscriber line (ADSL)
- Cable
- Satellite
- Worldwide Interoperability for Microwave Access (WiMAX)
- Fiber to the home (FTTH)
- 2G, 3G
- Multichannel Multipoint Distribution Service (MMDS)
- Internet Protocol (IP)
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