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2011 Annual Survey of Market Research Professionals
Market Research Careers, March 2011, Pages: 63
The economy rebounded in 2010 and the Market Research Industry rebounded with it--well mostly. The objective of the 2011 Annual Survey of Market Research Professionals is to provide insights into shifting opinions, research budgets, compensation, supplier rankings, and other critical business dimensions.
This report is a MUST HAVE for anyone managing a market research department or company. It reveals the opportunities and challenges; winners and losers; and helps you plan for 2011.
Conducted between January 5 and January 23, 2011, 550 Market research professionals completed an online survey -- delivering a completion rate of 72.3% and a data tolerance of +/- 4.2% in total. The 2011 survey includes many questions from the 2010, 2009, 2008, 2007, and 2005 research initiatives -- providing a longitudinal perspective.
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