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Sex Ads: Where the Money is
Advanced Interactive Media Group LLC, Sep 2010, Pages: 24
And even though Craigslist no longer runs commercial-sex ads in the U.S., it still reaped $30 million of that $63 million figure, in our revenue estimates.
“Sex ads: Where the money is,” is a 24-page report that researches commercial-sex ads on 12 websites in the United States. The research was conducted at the request of a private non-profit foundation that fights trafficking in children and women as one of its key initiatives.
The AIM Group projected that nine of the sites will generate almost $33 million this year in ads for “body rubs,” “escort services” and similar thinly disguised prostitution services.
Ten websites will generate an estimated $63 million in sex-ad revenue in the U.S. in 2010, and with Craigslist out of the “adult services” business many sites are jockeying for position to capture the revenue that Craigslist bypassed, new research from the AIM Group shows. And even though Craigslist no longer runs commercial-sex ads in the U.S., it still reaped $30 million of that $63 million figure, in our revenue estimates.
The AIM Group projected that nine of the sites will generate almost $33 million this year in ads for “body rubs,” “escort services” and similar thinly disguised prostitution services.
This report was commissioned by a non-profit foundation active in the crusade against the practice of selling teenagers for sex. Based in the southeastern U.S., it wishes to remain anonymous. We examined more than 40 North American websites that fall into four categories - general classified advertising sites like Craigslist; adult dating sites such as AdultFriendFinder.com; sites that are devoted exclusively to adult services listings for escorts and related services; and sites that are established as forums for reviews of escorts. Our first step was to identify sites, which we did through search engines and with recommendations from people involved in preparing this report. After examining the sites, we threw out general classified sites that don’t allow adult services listings - EBay Classifieds and Oodle, for example.
We also separated the “adult” dating sites. Those more resemble dating sites such as Match.com or OKCupid.com, and listings take the form of personal ads. Although some of the content in the adult dating sites may be related to prostitution, it is not explicit as it is with other sites. So we looked most closely at general classified sites that offer adult services advertising and at sites that specifically cater to escorts seeking to advertise their services and their prospective customers. Using Compete.com, we ranked the top sites according to average monthly unique visitors from July 2009 to July 2010. We then counted ads on these sites to create “snapshots” of ad volume over time - weekly or monthly - depending on the length of time each site displayed the ads. Generally, revenue estimates are based on ad rates multiplied by ad volumes projected over 52 weeks.
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