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Issuer Ranking: U.S. Media & Entertainment Companies, Strongest To Weakest Feb 10

Standard & Poors, Feb 2010


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Abstract
Standard & Poor's Ratings Services expects that 2009 fourth-quarter data will bring easier year-over-year financial comparisons for U.S. media and entertainment companies due to a generally dismal fourth quarter of 2008. However, the credit outlook is still grim for these issuers, and we think that even the first quarter of 2010 could still see lower revenues and earnings. A convincing upturn in the sector may not take hold until a solid U.S. economic recovery registers. Earnings prospects for certain advertising-related subsectors are declining somewhat less quickly, but they haven't begun an upswing. For some subsectors under siege by adverse structural shifts (e.g., print-related industries), we don't expect much of a rebound at all. The following list ranks all the rated...

Standard and Poors RatingsXpress Credit Research provides in-depth coverage of international corporates, financial institutions, insurance companies, utilities, sovereigns and structured finance programs. RatingsXpress Credit Research lets users determine the credit rating of holdings and identify key factors underlying an issuer's creditworthiness, distinguishes the different risk exposures for new and existing deals, and provides an understanding of how their analysts interpret key regulatory, political and environmental events and their economic impact.

Research Type: Commentary
Criteria articles describe the thought process and methodology Standard & Poor's analysts use in determining ratings. These commentary pieces discuss both the quantitative (economic and financial) and qualitative (business analysis and caliber of management) aspects of the analysis, as well as legal issues.




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