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Africa MVNO Market and Competitive Analysis 2011
Mind Commerce LLC, May 2011, Pages: 51
Africa has surpassed 50% mobile user penetration. However, in most countries, the most of the population (roughly 50 percent) is below 19 and therefore has little or no "purchasing power", representing a limitation towards full market penetration. The youth market segment represents a latent subscriber base in every Sub Saharan country. The potential for MVNOs exists in both in this latent market and the mainstream body of users among whom segmentation has not been fully realized.
This report sets a context for potential MVNO operations and analyzes potential opportunities and limitations within the African market. It also presents a regulatory framework "barometer" for the following African countries; Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Cape Verde, Central African Republic, Chad, Comoros, Democratic Republic of Congo, Djibouti, Egypt, Equatorial Guinea, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea, Guinea-Bissau, Kenya, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Mauritius, Morocco, Mozambique, Namibia, Niger, Nigeria, Rwanda, Senegal, Seychelles, Sierra Leone, Somalia, South Africa, Sudan, Swaziland, Tanzania, Togo, Tunisia, Uganda, Zambia and Zimbabwe. The "barometer" indicates; the National Regulatory Authority name and website, the current legislation on MVNOs, mobile penetration and subscriber base statistics. In some case, particular recommendations are made about the suitability of a market for MVNO operations.
Definitions of various MVNO models and their attendant degrees of risk are assessed. Four currently-operational African MVNOs (Virgin Mobile South Africa, Econet, Touba Mobile and Red Bull) are examined to determine their niche markets, "selling points" and emerging challenges to their long-term success. The role of service plans, tariffs, average revenue per user, value added services, and technology platform (2G/3G) has been assessed to determine the interplay of variables necessary to implement a successful MVNO model in an African market.
Questions Answered by Report
- Why will an MVNO succeed or fail?
- How can an MVNO best start in an African market?
- Is the regulatory framework in African favorable to MVNOs?
- What are the MVNO opportunities and challenges in Africa?
- Who are the key players in the African Telecommunications market?
- Which are the favorable methodologies to follow in the MVNO startup in Africa?
- MVNOs have regulatory support in many African markets
- Telecommunications reform in Africa has liberalized (in almost all countries on the continent)
- Risks (unique to each country) must be adequately assessed before undertaking any MVNO investment.
- Africa is a huge opportunity as one of the fastest growing mobile markets in the world (in some cases attaining more than 100% growth in 24 months)
- Network vendors
- Equipment manufacturers
- Technology experts,
- Software developers
What are MVNOs?.
The Genesis of MVNOs (market size, niches and drivers)
Types of MVNOs.
MVNO Models and Assessment of Applicability to the African Market
African Market Analysis, Entry Strategies and Implementation Approaches.
Positioning for an African Market
ANALYSIS OF MVNO CONTEXT AND PROCESSES.
Formative Market Conditions for an MVNO..
Case Studies from Europe, Asia, Africa and the Middle East: Typical Failures and Successes.
ASSESSMENT OF THE MVNO IMPLEMENTATION MATRIX IN AFRICA.
Differentiation in African Markets: Prepaid vs. Postpaid.
Categories and Economic Characteristics of African Markets.
African MVNOs by Region.
Consumer Categories (the ARPU factor)
Drop in ARPU in sampled Sub Saharan African markets (2006 - 2008)
A to Z 2G/3G in Africa.
Legal Constraints and Opportunities for Potential MVNOs.
A to Z Country by Country Regulatory Framework Analysis.
The Missing Link to Ubiquitous Operation of MVNOs in Africa.
Near-MVNO Operations: Case Studies from Uganda and Zimbabwe.
Financial Projections & General Principles of MVNO Operations.
RECOMMENDATIONS FOR THE PRESENT AND THE FUTURE AND OBSERVATIONS FROM THE PAST.
Approaches to Market Entry.
The Context of MVNO Models that have been Used before in African Markets.
Virgin Mobile South Africa (VMSA) - Easy Pricing Plans.
Multiple price plans by Virgin's Competitor MNO (Vodacom)
MTN (another MNO) in the South African Market has Multiple Price Plans.
Red Bull - Niche 3G Services.
Econet - Tailored Ethnic Pricing for Cross Border Calls.
Failed MVNOs: Lessons Learned.
- AT&T (U.S)
- Bharti Airtel
- Cell C (South Africa)
- Econet Wireless
- France Telecom
- J-Com (Japan)
- Lycamobile (Netherlands)
- MTN Uganda
- Red Bull
- Red Bull Mobile
- Renna Mobile (Oman)
- SMS Media
- Telmore (Denmark)
- Tesco Mobile (U.K)
- T-Mobile (U.S)
- Touba Senegal
- True African
- Verizon (U.S)
- Virgin Mobile (India)
- Virgin Mobile (U.K)
- Virgin Mobile (U.K)
- Virgin Mobile South Africa
- Vodacom (South Africa)
- Warid Telecom