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The Diabetes Patient Intelligence Insights Guide on Consumer Behavior and Decision Making
Self-Care Catalysts, May 2011, Pages: 231
The information and insights in the Patient Intelligence Insights Guide reflect the voices of the patients who could be your best guide and inspiration in developing better health solutions and programs. This guide pulls together diverse sources and views generated from over 100 clinical and scientific reports and thousands of patient conversations that are crucial to business decision making. We have developed our guide based on our 360 degree view of the Self Care patient. As experts in Self Care we have developed a Self Care Health Decision Making Dynamics FrameworkTM, which forms the essential basis for the Insights Guide. There are 6 key categories of decision criteria (Experience, Psycho-Social, Quality of Life, Knowledge, Influence and Supporters, and Accessibility) with many drivers within each. Using this framework is important in the Insight Guide’s development. Collecting the data and then organizing the data within the framework, and “connecting the dots” brings out the insights found within the Guide. So, after reading and understanding the Guide, the user will be able to move towards outcomes such as:
- Strategic Initiatives to enhance self-monitoring practices
- More effective self-adherence programs
- Improved patient conversations
- Ideation platforms for new product solutions, technology, support services, or self-monitoring adherence systems
- Development of more compelling patient communications to impact behaviour change and decision making
Some examples of insights from the Insights Guide are:
- “Emotions that are better managed lead to better controlled diabetes outcomes”
- “One cannot underestimate the power of food and the emotional impact of diet restrictions making it crucial to understand cultural food dynamics”
- “Uninterrupted and uncomplicated life are the desire of the majority of diabetes patients”
- “The social aspects of diabetes (emotions again) can be as damaging to the patient as the disease itself”
There are over 100 insights like these in the Insights Guide. You can imagine how seeing the patient from this new point of view, the implications of these insights - individually or more importantly in combination - can lead to many new ideas that can make the buyer more effective in their own area of diabetes marketing or services.
This is a guide like no other. The patient who is your ulti-mate consumer is the starting point. The information and insights in the Patient Intelligence Insights Guide reflect the voices of the patients who could be your best guide and inspiration in developing better health solu-tions and programs. This guide pulls together diverse sources and views generated from over 100 clinical and scientific reports and thousands of patient conversations that are crucial to business decision making.
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