Enthusiast PC Gaming Report
Jon Peddie Research, January 2011, Pages: 33
This report covers the hardware TAM for Enthusiast Gaming PCs, AIBs, and peripherals for major international regions and specific countries within these regions.
The report is a combination of top down and bottom up analysis. The Top-down portion of the report analyzes hardware based on GPU/AIB shipments and subsequent PC shipments from 2008 to 2012. It is also based on various macro financial analysis and growth rates.
The Bottom-up portion is based on the strength of PC gaming in individual countries worldwide and also the type of gaming popular in various cultures.
The Appendix offers a detailed step by step methodology and an architecture discussion. There is an extensive index.
Methodology
This is in general a supply-side report. Data for it comes from the suppliers of PC gaming systems and software as well as the component suppliers to those system sellers, as well as retail channels. We constantly survey the semiconductor, software, and ODM suppliers in the course of our business. We have also relied on company reports and presentations for some of the information.
Primary research for this report
- Interviews, phone calls, e-mails, and faxes with managers, engineers, and marketers of
PC system integration companies.
- Interviews with executives and employees of component suppliers to system integrators.
- Interviews with employees of e-tail and retail channels.
- Interviews of software vendors, and technology providers about pc gaming products and
services.
- Interviews with investors and financial analysts following the semiconductor and pc
markets.
- Telephone and e-mail interviews with related and associative companies that are working to develop accessories and peripherals for the PC gaming industry.
- Surveys of PC gamers and PC purchasers.
Secondary research for this report
- An analysis of a collection of publicly available data, annual reports and other financial filings.
- An analysis of publicly available market information from agencies, consortiums, and trade organizations.
- Background research of the technology issues surrounding PC gaming products, as well as consumer media and content and multimedia broadband services and infrastructure.
The market for PC Gaming Systems and After-Market AIB’s is complex and requires a fairly detailed methodology to analyze. Below we have bulleted key factors and influences that we incorporate into this analysis. An in-depth, step by step methodology can be found in the Appendix.
- PC Gaming Software, Services, and Peripheral Revenue
- Gaming Cultures (Popularity of certain Games and Genres in various Countries)
- Processing Intensity Levels (Stress of specific Games and Genres on AIBs and Systems)
- Wealth Demographics
- Economic Growth
- Population Growth
- PC and AIB Growth
- PC Gaming in relation to Console Gaming
- Home and Personal Use in relation to Business and Office Use
- Gaming Motivation in relation to Total PC Purchase Motivation
Executive Summary
Methodology
Primary research for this report
Secondary research for this report
Definitions
Enthusiast segment
Performance segment
Mainstream segment
Value PC segment
About Jon Peddie Research
Introduction
After-Market Enthusiast AIBs
Additional Charts and Tables:
DIY Systems
Peripherals
System Configured Enthusiast Gaming PC’s
Additional Tables and Graphs:
Total Enthusiast PC Gaming Market
The Halo Effect
Conclusions
Appendix
Detailed Methodology
GPU architectures
Gaming PC architectures
Next generation architectures
Future architectures
Pixel Metrics
Graphics processors offer a higher ROI
How can you measure it?
Some examples
Case 1
Case 2
Case 3
Where are the Watts being spent?
Table of Figures
Figure 1: The Worldwide Enthusiast PC Gaming Hardware Market (Source: Jon Peddie Research)
Figure 2: Enthusiast After-Market GPUs for Gaming: Heading for Half a Billion (Source: Jon Peddie Research)
Figure 3: World Market for Enthusiast Gaming AIBs by Regions (Source: Jon Peddie Research)7
Figure 4: The Top Markets for Enthusiast After-Market Gaming AIBs (Source: Jon Peddie Research)
Figure 5: The Worldwide PC Gaming Enthusiast Peripheral Market by Region (Million $US., Source: Jon Peddie Research)
igure 6: Top Enthusiast PC Gaming System Configured Markets (Millions US). In spite of impressive growth in new markets, the U.S. remains the largest market for PC game systems. (Source: Jon Peddie Research)
Figure 7: Shifting Balance; Enthusiast PC Gaming Systems Regionally 2008 vs. 2012 (Millions US) (Source: Jon Peddie Research)
Figure 8: The Top Enthusiast PC Gaming Hardware Markets (Millions U.S., Source: Jon Peddie Research)
Figure 9: Regional Breakdown of the Total Enthusiast PC Gaming Hardware Market (Source: Jon Peddie Research)
Figure 10: Halo Effect: The Influence of Brand Image in Relation to Gaming (Source: Jon Peddie Research)
Figure 11: Approximations of Various Processing Intensity Levels Required by Various Genre’s for Enthusiast Gaming PCs (Source: Jon Peddie Research)
Figure 12: Block diagram of ATI/AMD’s RV770 GPU (Source AMD)
Figure 13: Block diagram of Nvidia’s GTX 200 GPU (Source Nvidia)
Figure 14: AMD system boards with four AIBs (Source AMD)
Figure 15: Nvidia system board with three AIBs (source Nvidia)
Figure 16: Basic contemporary Intel PC architecture (Source: Jon Peddie Research)
Figure 17: Basic contemporary AMD PC architecture (Source: Jon Peddie Research)
Figure 18: Next generation Intel PC architecture (Source: Jon Peddie Research)
Figure 19: AMD’s hybrid PC architecture (Source: Jon Peddie Research)
Figure 20: Intel’s future co-processor Larrabee will accelerate some graphics functions (Source: Jon Peddie Research)
Figure 21: Comparison of a high end PC with IGP to a low end PC with graphics add-in board.31 Figure 22: Comparison of a high end PC with a high end AIB to a low end PC with a high end AIB
Figure 23: Comparison of a high end PC with a high end AIB to a midrange PC with midrange AIB
Table of Tables
Table 1: World Market for Enthusiast Gaming AIBs in millions of US dollars. The top six countries represent almost two thirds of world demand (Source: Jon Peddie Research)
Table 2: The Enthusiast PC DIY Market by Region (Millions $US., Source: Jon Peddie Research)
Table 3: World Market Enthusiast Gaming PC’s Unit Equivalent Breakdown (Source: Jon Peddie Research)
Table 4: The World Market for System Configured Enthusiast Gaming PCs (Millions US) (Source: Jon Peddie Research)
Table 5: The World Market for Enthusiast Gaming PCs (Millions US) (Source: Jon Peddie Research)
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