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2011 Impact of Social Business in Small and Medium Business Study (Study Results)
SMB Group Inc, April 2011
The latest report, 2011 Small and Medium Business Impact of social business Study, provides an eye-opening look at how social media is changing the way U.S. small and medium businesses (SMBs) are engaging in marketing, sales, service and other business activities.
Why a Social Business Study?
- The 2011 Impact of Social Business in Small and Medium Business Study will examine Social Business related trends, dynamics, opportunities and challenges among North American small and medium businesses.
- The study will assess small and medium companies' attitudes and perceptions; current and planned adoption; integration of Social Business with other business applications and processes; perceived benefits and risks; and governance and measurement of Social Business solutions.
- Study results and analysis will help Social Business solution providers develop marketing, product and channel strategies to successfully reach, influence and market to SMBs in this space.
Study Goals:
- Provide actionable, granular research about small and medium companies' attitudes, strategies, paths to adoption, plans and integration requirements for social business
- How are small and medium size companies reshaping their marketing, sales, service and product development strategies to encompass the growing importance of social media?
- What opportunities do they see and what obstacles stand in their way?
Key Questions this Study Will Answer:
- Perceptions and attitudes about Social Business.
- Key drivers and inhibitors for adopting Social Business solutions.
- Integration requirements for linking Social Business with existing business applications and workflows.
- The decision-making process and roles involved in Social Business solution decisions.
- Top sources for information and advice on Social Business.
- Purchase channels for Social Business.
- Consulting and implementation partners for Social Business solutions.
- How small and medium size companies use/plan to use Social Business solutions to improve marketing, sales, service and support and product development outcomes (e.g. marketing/sales/product insights, lead generation, rapid response, campaigns/events, improved service, integrated customer experience, etc.)
- Internal governance/policies regarding Social Business.
- How factors such as company size, industry, user role, age of business, etc. impact attitudes, adoption, spending and plans for Social Business solutions.
- Budgets and planned spending for Social Business solutions and implementation.
- Policies and governance regarding which employees, workflows, etc. are encompassed in the Social Business strategy
- Top perceived benefits and risks of these solutions.
- Metrics used/planned to measure the effectiveness of Social Business solutions.
- Impact of Social Business on customer acquisition, retention, new product development, etc.
The 2011 Impact of Social Business in Small and Medium Business Study - Study Results Includes
- Data report study (Power Point format)
- Includes detailed crosstab analysis by employee size includes for:
-- Small Business: 1-99 employee segments
-- Medium Business: 100-249, 250-499, 500-1,000 employee segments
-- Some relevant analysis by adoption
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Also available
2011 Impact of Social Business in Small and Medium Business Study (Study Results plus Additional Cross Tabs and Inquiry)
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