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Small and Medium Businesses Mobile Solutions Study (Study Results)

  • ID: 1790211
  • Report
  • November 2010
  • SMB Group Inc
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The latest report, 2010 Small and Medium Businesses Mobile Solutions Study, is now available. The study analyzes the usage of mobile devices, applications and services and how the fast growing mobile ecosystem is dramatically reshaping SMBs business strategies and collaboration paradigms.

Small and Medium Businesses Mobile Solutions Study (Study Results) Package Includes:

- Data report study (Power Point format)

- Includes detailed crosstab analysis by employee size includes for:

-- Vary Small Business: 1-19 employee segment
-- Small Business: 20-99 employee segments
-- Medium Business: 100-249, 250-499, 500-1,000 employee segments
-- Some relevant analysis by respondent age and company age

- PDF of study results with employee size crosstab banner for all questions

Why is Mobility Solutions important?

- In the next 3-4 years the mobile internet traffic will surpass the desktop internet traffic, driven by mobile internet/data enabled devices

- The Mobility focus is shifting away from wireless carriers and device manufacturers over to software and service providers (cloud-based datacenters)

- In the longer-term - mobile application platform, innovative mobile application solutions and mobile service providers will be the market drivers and not the device or device OS/ middleware providers

Business Issues:

Mobile devices, applications and services are dramatically reshaping SMBs revenue models, business strategies and how employees interact with other employees, partners and customers. To gain share in this large and diverse market, vendors need to develop product and marketing strategies based on a solid understanding of:

- Key drivers and inhibitors for mobile solutions and services adoption.

- The discovery, learning, evaluation and selection process for mobile solutions and services.

- Top functions/workflows that SMBs use/plan to use mobile solutions for.

- Internal governance and purchase criteria for mobile solutions.

- How SMB factors such as company size, industry, user role and age of businesses impact attitudes, adoption, spending and plans for mobile solutions.

Key Questions this Study Will Answer:

- How do SMBs think mobile solutions can help address their key business challenges and opportunities

- How much are SMBs spending today on mobile solutions and how much do they expect to spend

- What percentage of the IT budget is for mobile solutions and devices

- What are SMBs' top information sources for mobile solutions trends and information

- What are the top drivers and inhibitors for SMBs to adopt mobile business solutions

- What business functions and workflows are SMBs using mobile solutions for now and for what are they planning to use them

- What solutions do mobile solutions need to integrate with

- What percentage of SMB employees use smart mobile devices and solutions for work

- What kind of policies and governance do SMBs have about providing mobile devices, solutions and services to employees

- How does mobile solution adoption vary based on company size, user roles, industry, and company age

- How does mobile solution adoption impact broader SMB business and technology strategy

- What types of providers do SMBs purchase mobile (cellular and Wi-Fi) solutions from

- How does mobile solution adoption affect the selection of cellular service providers

- What's the role of mobile application marketplaces in the consideration, evaluation and purchase process for mobile business solutions

- What are SMBs perceptions of the top benefits mobile solutions provide

- What are their top issues/concerns about mobile solutions

- What mobile solutions are the SMBs planning to offer to their customers, prospects, partners, etc. (e.g. Mobile e-commerce and mobile payment processing )
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Note: Product cover images may vary from those shown
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- About the 2010 Small and Medium Business Mobile Solutions Study

- Executive Summary and Key Findings

- Very Small Business: 1-19 Employee Analysis
-- Core Respondent Demographics
-- Survey Highlights
-- Detailed Demographics

- Small Business: 1-99 Employees Analysis
-- Core Respondent Demographics
-- Survey Highlights
-- Detailed Demographics

- Medium Business: 100-1,000 Employees Analysis
-- Core Respondent Demographics
-- Survey Highlights
-- Detailed Demographics
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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