The Dynamic of Blackberry and iPhone Use – U.S. SMB Market
- ID: 1790287
- January 2011
- Region: United States
- AMI Partners
This report provides an in-depth analysis of Blackberry vs. iPhone adoption usage by U.S. small and medium businesses. The Blackberry is no stranger to the corporate enterprise, small or large. It has been around for years, it does mobile email better than anyone else, and its form factor has endured for as long. The iPhone has historically been more residential than commercial, but it is making its way to the SMB market by means of both bottom-up and top-down dynamics. A recent survey on smart phones in the SMB market reveals a steadfast Blackberry position and a somewhat unpredictable yet completely viable position for the iPhone.
This study considers SMBs with iPhones, with Blackberries, and with both iPhones and Blackberries to consider their similarities and differences.
The Device Diversity Profile
Figure 1: Small and Medium Business Firmographics
Figure 2: Blackberry vs. iPhone Smart Phone Ownership/Planned Ownership Among SMBs
Figure 3: IT Support is in Greatest Use Among Blackberry SMBs
iPhone Claims SMB Market Share Via the SBs’ Front Door
Figure 4: Average Smartphone in SMBs
Demographics of Smart Phone SMB Users
Figure 5: Mobile Workforce Demographics
Figure 6: Preponderance of iPhones In Micro-SBs
Figure 7: iPhone and Blackberry Ownership By Vertical SMB Industry
Figure 8: Average Revenues for Blackberry and iPhone SMBs
Key iPhone and Blackberry SMB Differences
Figure 9: Overview of Key Differences Between Blackberry and iPhone SMB Characteristics
Marketing Opportunities for Wireless Telcos
Does Mobility Drive Smart Phones at SMBs?
SMBs and Smart Phones: An Economic Context
Figure 10: Economic Concerns of SMBs and Their Outlook for the Future