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The Dynamic of Blackberry and iPhone Use – U.S. SMB Market Product Image

The Dynamic of Blackberry and iPhone Use – U.S. SMB Market

  • Published: January 2011
  • Region: United States
  • AMI Partners

This report provides an in-depth analysis of Blackberry vs. iPhone adoption usage by U.S. small and medium businesses. The Blackberry is no stranger to the corporate enterprise, small or large. It has been around for years, it does mobile email better than anyone else, and its form factor has endured for as long. The iPhone has historically been more residential than commercial, but it is making its way to the SMB market by means of both bottom-up and top-down dynamics. A recent survey on smart phones in the SMB market reveals a steadfast Blackberry position and a somewhat unpredictable yet completely viable position for the iPhone.

This study considers SMBs with iPhones, with Blackberries, and with both iPhones and Blackberries to consider their similarities and differences.

Introduction

The Device Diversity Profile

Figure 1: Small and Medium Business Firmographics

Figure 2: Blackberry vs. iPhone Smart Phone Ownership/Planned Ownership Among SMBs

Figure 3: IT Support is in Greatest Use Among Blackberry SMBs

iPhone Claims SMB Market Share Via the SBs’ Front Door

Figure 4: Average Smartphone in SMBs

Demographics of Smart Phone SMB Users

Figure 5: Mobile Workforce Demographics

Figure 6: Preponderance of iPhones In Micro-SBs

Figure 7: iPhone and Blackberry Ownership By Vertical SMB Industry

Figure 8: Average Revenues for Blackberry and iPhone SMBs

Key iPhone and Blackberry SMB Differences

Figure 9: Overview of Key Differences Between Blackberry and iPhone SMB Characteristics

Marketing Opportunities for Wireless Telcos

Does Mobility Drive Smart Phones at SMBs?

SMBs and Smart Phones: An Economic Context

Figure 10: Economic Concerns of SMBs and Their Outlook for the Future

AMI Recommendations

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