2010-11 U.S. SMBs and Social Media Report: What You Need to Know to Drive Sales and Increase Customer Value by Using Social Media
AMI Partners, December 2010
This study explores in-depth how social media impacts the SMB information and communication technology (ICT) decision maker, and includes intelligence on SMB habits, preferences and attitudes around social media solutions and specific brands.
The overall market sizing data in this report has been determined through an extrapolation of survey findings, secondary research information and AMI-Partners’ proprietary small and medium business (SMB) Global Model.
Study Introduction
U.S. SMBs and Social Media: Study Analysis & Report
Market Opportunity Assessment through Social Media
U.S. SMBs Using Social Media for Business
U.S. SB Social Media Users by Employee Size & Vertical
U.S. MB Social Media Users by Employee Size & Vertical
Proportion of U.S. SMB ICT Spending Impacted by Social Media
Total Impacted Market through Social Media
SMB Firms by Type of ICT Solution Purchased as a Result of Social Media
ICT Purchasers in the Sales Funnel
Mindset of ICT Purchasers
Social Media Effectiveness in Decision-Making
Optimizing Social Media to Capture ICT Sales
Influence of Social Media on SMB Purchase Process
Types of Social Media Impacting Final Purchase Decision
Importance of Social Media Content and Features: U.S. SBs Sorted by Most Important
Importance of Social Media Content and Features: U.S. MBs Sorted by Most Important
Social Media as a Sales Tool
SMB purchasing ICT Solutions as a Result of Social Media
Advertising and Promotions Likely to Capture SMBs
Types of ICT Solutions Purchased as a Result of Social Media
Advertising and Promotions Impacting ICT Sales
Social Media Impact on SMB Purchase Behavior
Social Media Value and Brand Perceptions
Framework for Evaluating Value and Perceptions of Social Media Sites
1. Frequently Used Sites for ICT related information
Where SMBs are Engaging ICT Companies through Social Media
2. Top 5 Sites for Final ICT Purchasing Decisions
3. Framework for Evaluating SMB Perspective on Social Media Effectiveness
SMB Social Media Brand Perceptions: Top General Social Media Sites
SMB Social Media Brand Perceptions: Top ICT Company Social Media Sites
SMB Social Media Brand Perceptions - Top Sites Combined
Net Promoter Assessment - Top General Social Media Sites
Net Promoter Assessment - Top ICT Company Social Media Sites
SMB Social Media - Customer Types and Needs Assessment
Understanding Business Decision Makers (BDMs) Versus Technology Decision Makers (TDMs) in Social Media
Brand Trust and Relationships through Social Media
ICT Decision-Makers:
Relevance & Influence of Social Media
SMB Social Media Market Segments
Profile of the SMB Social Media Market
Market Segment Overview
Market Segment Firmographics
Total # of Firms and Average ICT Spend
Social Media Engagement
Social Media Perceptions
Influence of Social Media in the ICT Purchase Process
Social Media in Final ICT Decision-Making
Other Sources Impacting Final Decision-Making
Impact of Social Media Advertising and Promotions
Impact of Social Media Advertising and Promotions: ICT Product and/or Service Sales
Impact of Social Media Advertising and Promotions: Purchase Behavior
Social Media Features Most Important to Segments
Frequented General Social Media Sites
U.S. SMBs and Social Media Study and Report: Appendix Section
Definitions by Type of Business
SMB Survey Methodology
U.S. SB Weighting Factors by Employee Size and Sampling Pool by Type of Business
U.S. MB Weighting Factors by Employee Size and Sampling Pool by Type of Business
Acronyms and Glossary of Terms
Contact Information
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