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2010 U.S. Small Business Market Assessment
AMI Partners, Dec 2010
This report provides an update of the U.S. SB (1-99 employees) market from the following perspectives:
- Mindset regarding the economy
- Plans regarding their business
- Usage of ICT and shifts in spending and investments
- ICT channels and Routes to Market (RTM)
- ICT purchase decision making
A broad set of GTM services that help clients succeed in the global SMB marketplace is provided. SMBs that drive over 85% of WW SMB ICT spend are tracked annually in 30+ countries. Assets include detailed opportunity assessment and forecast models, actionable market segmentation frameworks and in-field lead generation/customer acquisition tools designed for impactful implementation across client organizations.
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